IKNOCK FASHION

All of us are aware that China has traded and consumed animals for centuries, they have been utilizing the animals for almost everything from traditional Chinese medicine to research, and fur to beauty. China has been promoting culture like The Yulin “Lychee and Dog Meat” festival, which is an annual 10-day event where over 10,000 dogs are eaten, but, after the outbreak of COVID-19 the celebrations were very controversial this year, the point to note is, it somehow still took place. Being the second-largest beauty industry in the world behind the United States, China is an attractive prospect for any beauty brand aiming to globalize while encouraging its brand turnover and making a place in the beauty industry trends 2020 and every upcoming year. The country is undoubtedly an expansion target for the beauty industry to spread some natural beauty tips and make a mark in the beauty market. However, not all beauty industry brands can enter the Chinese market as it is not quite eas...

In the 21st century allocating genders to objects, colors and concepts are beginning to be viewed as sexist and discriminatory. The idea of differentiating what a person should be adorning based on binary gender identity is fading away. People are breaking stereotypes and adopting gender equality in jobs, colors, clothes, and habits. Women in pants and suits are considered to be powerful and in charge, whereas men in heels and skirts tend to draw negative stereotypes. The reality, that people still observe a man dressed in skirts and heels as a downgrade, and a woman dressed in formal suits, as authoritative, speaks volumes about society. As the world is becoming a smaller place, it is recognizing that when it comes to clothes, they are just clothes, and hence, the demand for garments that are neither traditionally male nor female is on the rise. As numerous people opt to make their diverse sexual and gender identities public and consumers seek clothing that perfectly reflects ...

This year has got numerous pall of gloom descended on all of us as we grapple with the idea of war, deaths, and viruses. Our generation has never witnessed a devastating time like this before, the outbreak of COVID-19 has led to various medical as well as non-medical impacts on the world. One of the non-medical impacts of coronavirus has been the fight among politicians all over the world to produce goods within their country rather than import them from China. The deadly outbreak of coronavirus has caused us to not just look at our faces, but deeper into our hearts, our minds, and our country’s well-being. In India, Prime Minister Narendra Modi has propagated a narrative of self-reliance(Atmanirbhar Bharat). The reality behind this propaganda is of course quite simple, if people buy products made fully in India, Indian businesses will benefit, and the economy will do well. The countrymen started backing this idea of banning Chinese products in India majorly when last week, 20 Indi...

Suhana Khan’s Vogue shoot, Ibrahim Ali Khan’s magazine shoot, Alaya Furniturewala’s ramp walk at Lakmé Fashion Week 2020, what do all these have in common? If nepotism was your answer you may well be correct. The shocking demise of Bollywood actor Sushant Singh Rajput has led to the initiation of this debate of “Nepotism.” Bollywood in the past few years has taken itself to an extremely different level. The craze for Bollywood movies and celebrities all across the globe is insane and this can be noticed everywhere; be it Priyanka Chopra’s global fan following or Australian cricketer David Warner’s Indian Tik Tok’s. As Indians all of us are highly honored and proud of the global status the Bollywood industry is holding today, no one ever imagined that Bollywood would become globally famous when it started almost 100 years ago. Although Bollywood has set a different bar at a global level, there is one thing that has been crippling it for the past 20 years. This has also become a ...

What’s All This Talking About The Drag Queen Makeup? Photo Courtesy: RuPaul Charles Instagram Those of you who are completely aloof from this beauty industry trend, I Knock Fashion has got your back. Today in this beauty tips blog , we are going to brief you about the most talked-about beauty industry trend 2020, we’ll also be filling your pockets with some of the best beauty tips to look forward to while going to rock the next party. Drag queen makeup is no less than a work of art, it is a complex art, and acing it is no small feat! Drag queen makeup is not just your ordinary makeup look, with it you need to go much wilder and more creative than your everyday makeup look. It takes some guts, innovation, creative skills, and most importantly, the ability to go a little wacko with your look! In the past decade, RuPaul’s Drag Race has featured not only queens who portray accurate femme-presenting illusions but also queens who turn themselves into larger-than-life creatur...