IKNOCK FASHION

In the 21st century allocating genders to objects, colors and concepts are beginning to be viewed as sexist and discriminatory. The idea of differentiating what a person should be adorning based on binary gender identity is fading away. People are breaking stereotypes and adopting gender equality in jobs, colors, clothes, and habits. Women in pants and suits are considered to be powerful and in charge, whereas men in heels and skirts tend to draw negative stereotypes. The reality, that people still observe a man dressed in skirts and heels as a downgrade, and a woman dressed in formal suits, as authoritative, speaks volumes about society. As the world is becoming a smaller place, it is recognizing that when it comes to clothes, they are just clothes, and hence, the demand for garments that are neither traditionally male nor female is on the rise. As numerous people opt to make their diverse sexual and gender identities public and consumers seek clothing that perfectly reflects ...

“A life built absolutely on getting ‘likes’ can be of no good.” With the advent of digitalization, social media platforms like Facebook, Instagram, Snapchat, Twitter offered a freeway for the public to express their thoughts and feelings about things they encounter in life. Gradually, the youth became handy to these social media platforms and widened the culture of keeping up with the latest fashion trends, memes, challenges, and whatnot. Some of these challenges of the fashion industry in India are fun; recreating a celebrity look while others can be extremely meaningless. There won’t be any wrong in saying that peer pressure and memes have allowed such social challenges to disseminating quickly through social media channels. Now and then, I see famous social media influencers like “Lilly Singh” or numerous fashion stylists in India coming upfront on Instagram announcing that they’re taking a “social media detox.” The fashion industry in India or across the world is continuousl...

According to data by World Health Organisation(WHO), almost 8,00,000 people die due to suicide every year, which is 1 person every 40 seconds and the survey further depicts that India and China account for 40% or more of the annual suicide deaths globally. This topic of mental health raised as yet again a pall of gloom descended on all of us, the demise of Bollywood celebrity Sushant Singh Rajput left the entire world to open their eyes and talk about mental illness. Although we don’t have direct access to the inner workings of the mind of someone who has passed away, there is much evidence that the thought processes are often gravely disordered by the effects of trauma, mental health conditions, and substance abuse. Talking about mental illness for some, the  high-end fashion  industry can be highly stressful, competitive, and critical. Most  models of the Indian fashion industry  and  famous fashion designers of India  are portrayed as the “torture...