IKNOCK FASHION

“A life built absolutely on getting ‘likes’ can be of no good.” With the advent of digitalization, social media platforms like Facebook, Instagram, Snapchat, Twitter offered a freeway for the public to express their thoughts and feelings about things they encounter in life. Gradually, the youth became handy to these social media platforms and widened the culture of keeping up with the latest fashion trends, memes, challenges, and whatnot. Some of these challenges of the fashion industry in India are fun; recreating a celebrity look while others can be extremely meaningless. There won’t be any wrong in saying that peer pressure and memes have allowed such social challenges to disseminating quickly through social media channels. Now and then, I see famous social media influencers like “Lilly Singh” or numerous fashion stylists in India coming upfront on Instagram announcing that they’re taking a “social media detox.” The fashion industry in India or across the world is continuousl...

In the past few years, careers in the fashion world have been booming, but if you're still not able to find an apt fashion-oriented job, maybe your location can be blamed for it. The fashion industry 's market value is speculated at 406 billion dollars, and its turning to be an incredibly competitive industry. Today fashion looks different all over the world, but some cities are celebrated for being particularly fashionable. Fashion culture runs differently in every country, and some trends become famous to the extent that they are spread worldwide. Residents of the United States, for example, have set the trend of smock dresses, while residents of London, England, are celebrated for setting street style trends, while also giving latest fashion news . I Knock Fashion today is looking forward to releasing a list of the top fashion destinations of the world. The list is created keeping points of fashion tourism like the number of fashion schools, perceptions of fashion jo...

Back in 90's most people didn't even seem to know that styling was a career option. Today this has taken a 360' degree turn, every fashion enthusiast seems to want to be a stylist. In the past few years, fashion stylist s have exploded into the fashion industry scene like never before. Skipping through the glossy pages of fashion magazine s, stylists are styling runway presentations. Long gone are the days when stylists were limited to photoshoots and magazines for building their portfolios. Since the arrival of social media, it has become easy for every fashion blogger and influencer with a following to effectively become a stylist. Pre social media the fashion world was only about the stars and the designers they wore, the stylists were never applauded upfront until fashion stylists in India and celebrity stylists like Anaita Shroff Adajania, Sanjana Batra, Ami Patel, and others emerged and started becoming stars in their own right for their work. Continue readin...