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How Is Indian Fashion & Technology Dealing With COVID 19?

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In the last few years, technology has been playing a major role in the fashion world . With the shift from shops and malls to shopping on your phone screens, technology has changed the scenario of the fashion industry. Latest fashion trends are now watched and bought in just a click. Technology has shaped and changed the global parameters of fashion making it accessible and available to all. How technology has helped the fashion industry grow? The fashion industry has immensely evolved over the last decade with the online market expected to grow further at 12.2% per year and reach a total market size of US$991.64billion by the end of 2024. The fashion industry has transformed from pure designs available in stores to social media and online markets. Technology has revolutionized how fashion businesses operate, with the use of data analytics, virtual technology, and artificial intelligence. The coming of technology in the fashion world led the retail sector growing to new he