How does fashion trend forecasting work?
Taniya Khatri “What you wear is how you present yourself to the world, especially today when human contacts are so quick. Fashion is instant language." —Miuccia Prada Fashion in today’s era is how you present yourself, your personality, ideologies and your perspective of the world around you. Regarded with utmost importance, fashion is what influences us all in a million ways . A 'trend' in the fashion industry is defined as the behavior of a large group of consumers which is accepted and followed by them over a period of time. It is popularly said that “trends are profits waiting to happen.” The ever-dynamic industry of fashion sets trends for the general public to follow and this dynamism only points towards the harsh reality that one day you are in fashion and the next day you are out. The trends set by the fashion industry change before the direction of wind changes. Trends in the fashion world refer to novel designs and silhouettes like the concept of A-l...