IKNOCK FASHION

As the pandemic changes the psychology of consumer behavior, fashion giants also meander their sales and branding strategies to sell the latest fashion for women ,  men, and kids. Zara owned by Inditex will now boost its online sales; closing down about 1200 brick and mortar stores across the globe. The  fast-fashion brand in India  and other parts of the globe- Europe, America, Australia, etc, Zara has given the fashion industry the  latest fashion news  that it is changing its strategy focusing more on online sales for showcasing its  latest fashion for women  over offline sales. With the closure of these stores, the store count would drop between 6000- 6700 respectively. It is expected that most of the closures would be in the European and Asian countries. PIN IT Although, during such times of layoffs, Zara has assured that the headcount would remain the same as profiles would be shifted to online selling, dispatching, and other E-Com...

The coronavirus pandemic has changed the dynamics of the world and has shaken the foundation of fashion, lifestyle, and beauty industries. With the lockdown, stores are closed, and consumers are worried about their jobs further stopping them to shop for non-essential luxury items. The fashion brands , designers and influencers have paused launches by their labels, the brands are cutting back on marketing and releasing limited collections. COVID-19 is responsible for over 16,00,000 confirmed cases worldwide and 95,718 deaths. The industry landscape is still undergoing dramatic transformation but they understand the need of the hour and the fact that no industry or brand will get through this pandemic alone, they are opening up and initiating various strategies to stay connected with their teams as well as consumers. At this time of growing uncertainty, with brands shuttering stores and numerous people filing for unemployment, well-renowned companies like PVH are emphasising on t...

Looking out for the latest fashion news? We’ve got you covered, here is all the latest fashion news you need to update yourself with. In this time of the pandemic, the world is shaken, and the only constant thought running through our mind is “If we could, we would change the way the world reacted towards COVID-19 initially”. But now that all of us are in the same boat, we need to stand united and strong, the fashion industry in this time of emergency is here to spread positivity, and smiles by their small acts of kindness.  There is no second thought in saying that due to the lockdown in several countries, the fashion industry has faced plenty of disadvantages this year. Looking at the widespread outbreak of COVID-19, the fashion world has already cancelled the June men’s fashion weeks in London, Milan, and Paris, July Haute couture shows were also cancelled, due to the travel bans and social distancing rules initiated by the government. India’s Lotus makeup India Fashion...

The shutting down of the fashion world due to Coronavirus is giving us plenty of time for reflection. While the fashion industry is completely locked down I Knock Fashion is here to brief all the avid fashion readers about the trending fashion news of the week, to be updated with.  The pandemic crisis has let us all sit back in homes, and quarantine, if you are one such fashion enthusiast, here is all the latest fashion world news you should catch up on to, from the fashion industries contribution in this emergency situation to your favourite designers expanding their fashion market, we've got you covered all. The world is a little shaken with the disastrous effects of the coronavirus outbreak, but the fashion industry is here spreading a bit of positivity in your quarantine days, with the latest launches and is also taking the humour road to make your lives a lot easier. Indian fashion designer s have taken proper initiatives to help out their weavers and artisa...