IKNOCK FASHION

In India the fashion industry and film industry go hand in hand, Bollywood has an ever breaking connection with the fashion world creating latest fashion trends in India for women and men. This is the reason every fashion week is a mass gathering of famous fashion designers in India , patrons, buyers, models, fashion blogger s/influencers, journalists, fashion stylists and B-town celebrities posing as  showstoppers. In the past 2 decades, the Indian fashion industry has successfully created a more organized infrastructure of fashion weeks, ramp shows, and a strong team of PR managers, fashion stylist s, and choreographers. But the one thing that has stayed constant in the Indian fashion industry is the B-town celebrity showstopper and the beauty trends like smokey eye makeup they set. In India, people look forward to looking at celebrities and fashion designers in the need for wider audience reach and appeal to get the celebrities on board. They're called celebrities for ...

Back in 90's most people didn't even seem to know that styling was a career option. Today this has taken a 360' degree turn, every fashion enthusiast seems to want to be a stylist. In the past few years, fashion stylist s have exploded into the fashion industry scene like never before. Skipping through the glossy pages of fashion magazine s, stylists are styling runway presentations. Long gone are the days when stylists were limited to photoshoots and magazines for building their portfolios. Since the arrival of social media, it has become easy for every fashion blogger and influencer with a following to effectively become a stylist. Pre social media the fashion world was only about the stars and the designers they wore, the stylists were never applauded upfront until fashion stylists in India and celebrity stylists like Anaita Shroff Adajania, Sanjana Batra, Ami Patel, and others emerged and started becoming stars in their own right for their work. Continue readin...