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History of Lingerie And Its Market In India

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From being a topic that should be kept secretive to becoming a bold sign of progress and freedom, lingerie in the past 200 years has come an extremely long way. Beginning with the painful corsets of the 80s to the outerwear underwear, lingerie modified by styles, latest fashion trend s, as well as the culture and climate of a place. Lingerie just like every other garment has experienced huge transformation. Along with that, what changed is the lingerie market, the buying pattern of lingerie has gone through radical changes, too. As people started opening up and globalization & liberalization hit the world, women became less conscious of revealing their bodies. Women started celebrating and embracing their feminine power, today they want their curves to be visible and enhanced in a way that makes them look more graceful and confident. Flashing your lingerie has become a fashionable trend today, hard to believe but it has always been in fashion culture reflecting the latest fash...