IKNOCK FASHION

This year has got numerous pall of gloom descended on all of us as we grapple with the idea of war, deaths, and viruses. Our generation has never witnessed a devastating time like this before, the outbreak of COVID-19 has led to various medical as well as non-medical impacts on the world. One of the non-medical impacts of coronavirus has been the fight among politicians all over the world to produce goods within their country rather than import them from China. The deadly outbreak of coronavirus has caused us to not just look at our faces, but deeper into our hearts, our minds, and our country’s well-being. In India, Prime Minister Narendra Modi has propagated a narrative of self-reliance(Atmanirbhar Bharat). The reality behind this propaganda is of course quite simple, if people buy products made fully in India, Indian businesses will benefit, and the economy will do well. The countrymen started backing this idea of banning Chinese products in India majorly when last week, 20 Indi...

I Knock Fashion engages with famous fashion designer s and mainly Indian fashion designers regularly to find the challenges of designers in the fashion industry . We are committed and focused on creating opportunities to engage our audiences with the fashion industry and to help them get new insights. Through our video interviews, we try featuring some of the most successful fashion designers and experts and look forward to them as they brief our audiences with their fashion journey and challenges. There’s no denying that lockdown is difficult to sail through, all the fashion designers out there are having a rough time, as they don’t get to attend their practicals or travel to get inspired for their new collections. The COVID-19 pandemic has put all sorts of pressure on the fashion industry be it financial or creativity.  I Knock Fashion is proud to support the Indian fashion designers for their role in taking Indian fashion to the global platform, and with this intenti...

Over the last few years, the fashion world has grown immensely, the fashion industry is not minor anymore. It's quite the opposite, it's vast, today fashion culture is dictating the world. Along with carving the behaviors and attitudes of the public. The industry over the years has created its dominance in the world but is highly competitive within its domain. Although the fashion world is the most creative area, it is also a stressful one especially during fashion events and fashion weeks, which is the most important time for the industry. As fashion started expanding from a fraternity to industry, many auxiliaries to support the functioning of the fashion brands and fashion designers started to emerge. Public relations in marketing and communication in fashion being one of them.  "Today, for me, PR is about the art of communicating, storytelling, creating brand moments, influencer relationships, community building, producing quality content, owning the conversa...

The fashion world , fashion designers , models, and actors altogether took their love of bikinis and lingerie beyond thoughts and brought them to the fashion industry . The initiative was taken in the summer of 1946, since then the two-piece has been causing explosions and making a statement of its own in the fashion world . Ever since its emergence, the various types of bikinis has stayed a fashion sensation along with becoming a design icon. It will be interesting to read how the name of a remote Pacific atoll, site of atom bomb testing in the late 1940s, could have become one of the most beloved garments of the summer. This enduring garment of summer is an invention of fashion design that so turned the world that it was named for a nuclear event, it even became an essential part of a cultural moment when it was first introduced, the credit entirely goes to intelligent marketing decisions made by people. Read on further to know where it all started, the beginning of bikini, to typ...

The rental clothing service holds the capacity to solve a lot of problems faced by mid-market retailers – including millennial "wardrobing." In the time where fashion trends transform in seconds and people highly live their lives on social media, consumers have a "one and done" approach to outfits. The camera has created a tendency where consumers want to adorn a look single time and then move on to the next. The fashion brands and mid-range retailers are today helping the shoppers look good in selfies and on social media. Now with the outbreak of COVID-19 , the world is worried, and considering it to be an avenge of Mother Nature, overconsumption and the disposal of unwanted clothing has become a worrying global problem, in numerous cases, clothes are unnecessarily thrown away when it could be repaired or recycled. But post-COVID leasing in fashion will be considered as an innovative business model, read on further to know-how. About Rental Fashion [caption...