IKNOCK FASHION

Since February 2020, much of the world has been under some form of quarantine measures, if you're working in the fashion industry or entertainment sector, expect to be hit even harder than the broader world market. The COVID-19 pandemic is responsible for over 18,57,315 cases and almost 1,14,358 deaths worldwide and has shaken the foundation of the global fashion cycle and entertainment industry. More than one-third of global revenues are projected to evaporate this year as an unprecedented contraction shrinks the fashion world before returning it to growth in 2021. The only Red Carpet where directional fashion culture has a place, The Met Gala, is the latest event to be pushed in response to the coronavirus pandemic. Read on the blog to further know in detail about how the global cancellation of events will impact the fashion world and famous fashion designers . How Has COVID-19 Cancelled The Major Events Of The Fashion Industry?  men's fashion weeks[/caption] ...

If we look closely at the online Indian fashion industry , about 75% of the total fashion sales are of apparels and footwear yet this holds only 8% to 10% of luxury fashion sales thus many designers believe that luxury and high fashion cannot benefit through online mediums as buyers prefer to see, feel and then purchase or place orders. Although the pandemic of COVID 19  and the fear in the minds of the consumers have forcefully changed the situation, maybe leading to a change in the operation and buying pattern of the Indian fashion industry too. Overview of the Indian Fashion Industry [caption id="attachment_12879" align="alignnone" width="800"] Fashion Industry[/caption] Organized in the 20th century the Indian fashion industry evolved from traditional and machine wear to designer wear due to the veteran fashion designers who put their art and creativity in weaving and constructing garments. Designers like Ritu Beri, Bina Ramani, Ritu Kumar ...

China has led to a profound and serious impact on the global economy and changed the dynamics of the fashion industry . The people out there are locked down in their homes and looking for ways to respond. The situation is severe but the right policies can make a difference in fighting the COVID-19 and mitigating its impact. Just like any other industry, the fashion industry is also shaken but the designers across the world including Indian fashion designers understand their job and are finding new ways to invent the future of fashion culture in accordance to the behaviour of the consumer which is definite to change once the lockdown is over, due to the fear of the virus.  WORLDWIDE LOCKDOWN  [caption id="attachment_12840" align="alignnone" width="800"] COVID-19 Outbreak[/caption] The public health emergency has gripped the world and looking at the seriousness of the virus, WHO (World Health Organisation) has stated the outbreak to be a pandemi...

While other industries fall out against each other during the critical situation, the Indian Fashion Industry holds tight to its fraternity, standing together united against COVID 19 . A recent reunion of Lakme Fashion Week with FDCI after 15 years of disconnect is an example set out loud that during times which concern the whole fashion industry collectively, no stone shall be kept unturned to bring relief to its people. The Indian fashion industry is a chain that sets its roots in the rural sectors of India. The indigenous fashion nurtured and promoted by the designers in their clothing, footwear or other accessories and apparel owe praises to the skilled artisans, Indian weavers , and craftsmen first. "This too shall pass". It is very important that we follow our Government's guidelines and help our healthcare workers overcome this Pandemic. We need to be proactive and take care of our employees as well as the not so fortunate (the daily wage workers, laborer...