IKNOCK FASHION

Sabyasachi Mukherjee, Anita Dongre, Manish Malhotra, and many more, isn’t it a dream to glam up in their exclusive designer collections? Unlike earlier with the emergence of the concept of multi-designer stores, you don’t have to travel from one city to another for putting your hands on these designer clothes. As consumers are upstaging the standard for fashion in India, multi-designer stores are being set up with numerous designers in one single store. These multi-designer stores are full of 50–80 designers, they are set up not just with the motive of selling clothes but also, to provide the consumers contentment and exclusive experience of luxury buying. The ace designers from the fashion industry provide you with an extremely client-friendly atmosphere, and these stores have provided the fashion designers to better connect with the consumers. The multi-designer stores are eclectic and edgy and showcase the trailblazing ideas of Indian fashion. These stores have especially ...

I Knock Fashion engages with famous fashion designer s and mainly Indian fashion designers regularly to find the challenges of designers in the fashion industry . We are committed and focused on creating opportunities to engage our audiences with the fashion industry and to help them get new insights. Through our video interviews, we try featuring some of the most successful fashion designers and experts and look forward to them as they brief our audiences with their fashion journey and challenges. There’s no denying that lockdown is difficult to sail through, all the fashion designers out there are having a rough time, as they don’t get to attend their practicals or travel to get inspired for their new collections. The COVID-19 pandemic has put all sorts of pressure on the fashion industry be it financial or creativity.  I Knock Fashion is proud to support the Indian fashion designers for their role in taking Indian fashion to the global platform, and with this intenti...

From being a topic that should be kept secretive to becoming a bold sign of progress and freedom, lingerie in the past 200 years has come an extremely long way. Beginning with the painful corsets of the 80s to the outerwear underwear, lingerie modified by styles, latest fashion trend s, as well as the culture and climate of a place. Lingerie just like every other garment has experienced huge transformation. Along with that, what changed is the lingerie market, the buying pattern of lingerie has gone through radical changes, too. As people started opening up and globalization & liberalization hit the world, women became less conscious of revealing their bodies. Women started celebrating and embracing their feminine power, today they want their curves to be visible and enhanced in a way that makes them look more graceful and confident. Flashing your lingerie has become a fashionable trend today, hard to believe but it has always been in fashion culture reflecting the latest fash...

In India the fashion industry and film industry go hand in hand, Bollywood has an ever breaking connection with the fashion world creating latest fashion trends in India for women and men. This is the reason every fashion week is a mass gathering of famous fashion designers in India , patrons, buyers, models, fashion blogger s/influencers, journalists, fashion stylists and B-town celebrities posing as  showstoppers. In the past 2 decades, the Indian fashion industry has successfully created a more organized infrastructure of fashion weeks, ramp shows, and a strong team of PR managers, fashion stylist s, and choreographers. But the one thing that has stayed constant in the Indian fashion industry is the B-town celebrity showstopper and the beauty trends like smokey eye makeup they set. In India, people look forward to looking at celebrities and fashion designers in the need for wider audience reach and appeal to get the celebrities on board. They're called celebrities for ...