IKNOCK FASHION

“What exactly is the true cost of fast fashion brands and keeping up with the quickly revising fashion cycle?” Made in Bangladesh The favorite mom jeans you adorn and get most compliments about; have you ever checked the label to see where it has been made? If you do so, you will realize that your closet is probably full of clothes that are made in Bangladesh! The pandemic has exposed the exploitation that has always been at the center of the fashion culture . The biggest paradox witnessed this year, the fast fashion brands who claim solidarity with black square posts and #blacklivesmatter slogan, are the same brands who have long exploited BIPOC (Black, Indigenous, People of Color), simulated inclusivity, and have profited from cultural appropriation. The pandemic has revealed how the people are facing systematic racism in the fashion culture that the “PayUp” movement is fighting these days. The scenario has brought one thing in the upfront- the fashion culture supports

In the 21st century allocating genders to objects, colors and concepts are beginning to be viewed as sexist and discriminatory. The idea of differentiating what a person should be adorning based on binary gender identity is fading away. People are breaking stereotypes and adopting gender equality in jobs, colors, clothes, and habits. Women in pants and suits are considered to be powerful and in charge, whereas men in heels and skirts tend to draw negative stereotypes. The reality, that people still observe a man dressed in skirts and heels as a downgrade, and a woman dressed in formal suits, as authoritative, speaks volumes about society. As the world is becoming a smaller place, it is recognizing that when it comes to clothes, they are just clothes, and hence, the demand for garments that are neither traditionally male nor female is on the rise. As numerous people opt to make their diverse sexual and gender identities public and consumers seek clothing that perfectly reflects

This year has got numerous pall of gloom descended on all of us as we grapple with the idea of war, deaths, and viruses. Our generation has never witnessed a devastating time like this before, the outbreak of COVID-19 has led to various medical as well as non-medical impacts on the world. One of the non-medical impacts of coronavirus has been the fight among politicians all over the world to produce goods within their country rather than import them from China. The deadly outbreak of coronavirus has caused us to not just look at our faces, but deeper into our hearts, our minds, and our country’s well-being. In India, Prime Minister Narendra Modi has propagated a narrative of self-reliance(Atmanirbhar Bharat). The reality behind this propaganda is of course quite simple, if people buy products made fully in India, Indian businesses will benefit, and the economy will do well. The countrymen started backing this idea of banning Chinese products in India majorly when last week, 20 Indi

Suhana Khan’s Vogue shoot, Ibrahim Ali Khan’s magazine shoot, Alaya Furniturewala’s ramp walk at Lakmé Fashion Week 2020, what do all these have in common? If nepotism was your answer you may well be correct. The shocking demise of Bollywood actor Sushant Singh Rajput has led to the initiation of this debate of “Nepotism.” Bollywood in the past few years has taken itself to an extremely different level. The craze for Bollywood movies and celebrities all across the globe is insane and this can be noticed everywhere; be it Priyanka Chopra’s global fan following or Australian cricketer David Warner’s Indian Tik Tok’s. As Indians all of us are highly honored and proud of the global status the Bollywood industry is holding today, no one ever imagined that Bollywood would become globally famous when it started almost 100 years ago. Although Bollywood has set a different bar at a global level, there is one thing that has been crippling it for the past 20 years. This has also become a

The sudden death of Bollywood celebrity Sushant Singh Rajput has sparked mental health debates and people are constantly speculating that the reason behind his decision of taking his own life could be the so-called “nepo-gang”. Soon after the shocking demise of the 34-year-old actor, several hashtags like #justiceforSSR #SushantNoMore and others started trending on twitter. With all this negativity in the air, I Knock Fashion wishes to pay a tribute to the phenomenal actor he was, we look forward to talking about him and celebrate his life, his work, his larger than life characters and looks. No matter what, Sushant put his heart and soul into his craft, although he was concerned more about research than looks, still every-time he managed to keep up with the fashion trends naturally. He was one of the most talented actors the industry had, and it’s time that we remember him for the gem of a person he was. Rajput excelled every single path he crossed be it acting or fashion. India

“A life built absolutely on getting ‘likes’ can be of no good.” With the advent of digitalization, social media platforms like Facebook, Instagram, Snapchat, Twitter offered a freeway for the public to express their thoughts and feelings about things they encounter in life. Gradually, the youth became handy to these social media platforms and widened the culture of keeping up with the latest fashion trends, memes, challenges, and whatnot. Some of these challenges of the fashion industry in India are fun; recreating a celebrity look while others can be extremely meaningless. There won’t be any wrong in saying that peer pressure and memes have allowed such social challenges to disseminating quickly through social media channels. Now and then, I see famous social media influencers like “Lilly Singh” or numerous fashion stylists in India coming upfront on Instagram announcing that they’re taking a “social media detox.” The fashion industry in India or across the world is continuousl