Luxury Market Pre And Post COVID-19!
The COVID-19 situation has left the world shaken, as it is something the world has never experienced before. Not only has the virus turned into a global pandemic but, it has also impacted people from all walks of life and all social and economic statuses. This coronavirus situation has led to an immense impact on customer's willingness to spend money or, perhaps more accurately, their perception of spending money especially on luxury brands . The consumers are perceiving their financial situations in a controlling way, this has particularly affected the luxury fashion market. There is no doubt that despite the losses caused by pandemic the fashion industry will bounce back, but the question arises when and in what format. The luxury fashion brands post lockdown should be taking into consideration a number of elements. Introduction of luxury fashion Cartier[/caption] “Luxury fashion is anything that is desirable and more than necessary and ordinary.” The definit...