IKNOCK FASHION

A legacy of decades, Ellora Creations PVT LTD established by the founder Imtiyaz Ahmed in 1988, has marked itself in the garment manufacturing and export industry of India. Since its inception, Ellora Creations PVT LTD has grown and expanded, building an international clientele base across UK and USA. Continuously evolving and adapting to developments, it has believed in a balanced approach between the state of the art technology and the indigenous talent of India. With an experience of nearly five decades it is appreciated globally for the finishing, textures, quality, and services to the clients. Based on the foundation of dedication and determination the organization is globally recognized by fashion brand s such as Oasis, Reiss, Toast, Nicole Farhi, etc. About the Founder & Managing Director- Imtiyaz Ahmed Mr. Imtiyaz Ahmed- Founder & Managing Director — Ellora Creations PVT LTD[/caption] Mr. Imtiyaz Ahmed hails from Kanpur, Uttar Pradesh, India. He settl...

The rental clothing service holds the capacity to solve a lot of problems faced by mid-market retailers – including millennial "wardrobing." In the time where fashion trends transform in seconds and people highly live their lives on social media, consumers have a "one and done" approach to outfits. The camera has created a tendency where consumers want to adorn a look single time and then move on to the next. The fashion brands and mid-range retailers are today helping the shoppers look good in selfies and on social media. Now with the outbreak of COVID-19 , the world is worried, and considering it to be an avenge of Mother Nature, overconsumption and the disposal of unwanted clothing has become a worrying global problem, in numerous cases, clothes are unnecessarily thrown away when it could be repaired or recycled. But post-COVID leasing in fashion will be considered as an innovative business model, read on further to know-how. About Rental Fashion [caption...

Change is the only constant thing, and all of us are aware of the fact that big disasters lead to changes. Change always hums along steadily but slowly, and every time the world faces a crisis the inertial force is overcome. Unprecedented situations often develop new fears, which in turn lead to alterations inhabits. These new habits lead to a gateway for new normal, for instance, demonetization changed the way we spend and made the country more digitalized. The world is dealing with one such crisis today, the Coronavirus is sweeping through the world, putting countries, societies & communities under tremendous pressure. There are lockdowns initiated in numerous countries and social distancing is something that is enforced by the World Health Organisation. As there is no vaccination for the virus, maybe it will pass in a few months. Maybe in a year. Maybe longer. The Coronavirus May stick along but the crisis will pass. The pandemic will leave behind a new pattern of consumptio...

The COVID-19 situation has left the world shaken, as it is something the world has never experienced before. Not only has the virus turned into a global pandemic but, it has also impacted people from all walks of life and all social and economic statuses. This coronavirus situation has led to an immense impact on customer's willingness to spend money or, perhaps more accurately, their perception of spending money especially on luxury brands . The consumers are perceiving their financial situations in a controlling way, this has particularly affected the luxury fashion market. There is no doubt that despite the losses caused by pandemic the fashion industry will bounce back, but the question arises when and in what format. The luxury fashion brands post lockdown should be taking into consideration a number of elements. Introduction of luxury fashion  Cartier[/caption] “Luxury fashion is anything that is desirable and more than necessary and ordinary.” The definit...

The coronavirus pandemic has changed the dynamics of the world and has shaken the foundation of fashion, lifestyle, and beauty industries. With the lockdown, stores are closed, and consumers are worried about their jobs further stopping them to shop for non-essential luxury items. The fashion brands , designers and influencers have paused launches by their labels, the brands are cutting back on marketing and releasing limited collections. COVID-19 is responsible for over 16,00,000 confirmed cases worldwide and 95,718 deaths. The industry landscape is still undergoing dramatic transformation but they understand the need of the hour and the fact that no industry or brand will get through this pandemic alone, they are opening up and initiating various strategies to stay connected with their teams as well as consumers. At this time of growing uncertainty, with brands shuttering stores and numerous people filing for unemployment, well-renowned companies like PVH are emphasising on t...