Are Virtual Shows The Future Of Fashion In India?
If we look closely at the online Indian fashion industry , about 75% of the total fashion sales are of apparels and footwear yet this holds only 8% to 10% of luxury fashion sales thus many designers believe that luxury and high fashion cannot benefit through online mediums as buyers prefer to see, feel and then purchase or place orders. Although the pandemic of COVID 19 and the fear in the minds of the consumers have forcefully changed the situation, maybe leading to a change in the operation and buying pattern of the Indian fashion industry too. Overview of the Indian Fashion Industry [caption id="attachment_12879" align="alignnone" width="800"] Fashion Industry[/caption] Organized in the 20th century the Indian fashion industry evolved from traditional and machine wear to designer wear due to the veteran fashion designers who put their art and creativity in weaving and constructing garments. Designers like Ritu Beri, Bina Ramani, Ritu Kumar