The Relevance Of Public Relations & Communication In Fashion
Over the last few years, the fashion world has grown immensely, the fashion industry is not minor anymore. It's quite the opposite, it's vast, today fashion culture is dictating the world. Along with carving the behaviors and attitudes of the public. The industry over the years has created its dominance in the world but is highly competitive within its domain. Although the fashion world is the most creative area, it is also a stressful one especially during fashion events and fashion weeks, which is the most important time for the industry. As fashion started expanding from a fraternity to industry, many auxiliaries to support the functioning of the fashion brands and fashion designers started to emerge. Public relations in marketing and communication in fashion being one of them. "Today, for me, PR is about the art of communicating, storytelling, creating brand moments, influencer relationships, community building, producing quality content, owning the conversa