IKNOCK FASHION

Suhana Khan’s Vogue shoot, Ibrahim Ali Khan’s magazine shoot, Alaya Furniturewala’s ramp walk at Lakmé Fashion Week 2020, what do all these have in common? If nepotism was your answer you may well be correct. The shocking demise of Bollywood actor Sushant Singh Rajput has led to the initiation of this debate of “Nepotism.” Bollywood in the past few years has taken itself to an extremely different level. The craze for Bollywood movies and celebrities all across the globe is insane and this can be noticed everywhere; be it Priyanka Chopra’s global fan following or Australian cricketer David Warner’s Indian Tik Tok’s. As Indians all of us are highly honored and proud of the global status the Bollywood industry is holding today, no one ever imagined that Bollywood would become globally famous when it started almost 100 years ago. Although Bollywood has set a different bar at a global level, there is one thing that has been crippling it for the past 20 years. This has also become a ...

If we look closely at the online Indian fashion industry , about 75% of the total fashion sales are of apparels and footwear yet this holds only 8% to 10% of luxury fashion sales thus many designers believe that luxury and high fashion cannot benefit through online mediums as buyers prefer to see, feel and then purchase or place orders. Although the pandemic of COVID 19  and the fear in the minds of the consumers have forcefully changed the situation, maybe leading to a change in the operation and buying pattern of the Indian fashion industry too. Overview of the Indian Fashion Industry [caption id="attachment_12879" align="alignnone" width="800"] Fashion Industry[/caption] Organized in the 20th century the Indian fashion industry evolved from traditional and machine wear to designer wear due to the veteran fashion designers who put their art and creativity in weaving and constructing garments. Designers like Ritu Beri, Bina Ramani, Ritu Kumar ...

While other industries fall out against each other during the critical situation, the Indian Fashion Industry holds tight to its fraternity, standing together united against COVID 19 . A recent reunion of Lakme Fashion Week with FDCI after 15 years of disconnect is an example set out loud that during times which concern the whole fashion industry collectively, no stone shall be kept unturned to bring relief to its people. The Indian fashion industry is a chain that sets its roots in the rural sectors of India. The indigenous fashion nurtured and promoted by the designers in their clothing, footwear or other accessories and apparel owe praises to the skilled artisans, Indian weavers , and craftsmen first. "This too shall pass". It is very important that we follow our Government's guidelines and help our healthcare workers overcome this Pandemic. We need to be proactive and take care of our employees as well as the not so fortunate (the daily wage workers, laborer...

The coronavirus outbreak has turned out to be a nightmare for all the countries and their economy. The worldwide spread of the virus is dangerously impacting the fashion industry. Keep reading this blog for detailed updates on how the fashion industry is responding to the outspread of the virus.     What is coronavirus ? According to the World Health Organization (WHO), Coronaviruses (CoV) are a big family of viruses that causes illness ranging from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS-CoV) and Severe  Acute Respiratory Syndrome (SARS-CoV). -Middle East Respiratory Syndrome (MERS-CoV) Middle East Respiratory Syndrome (MERS) is an illness caused by a virus, specifically known as coronavirus . According to WHO it is a viral respiratory illness caused by the coronavirus , the disease was first identified in Saudi Arabia in 2012. WHO states that a typical case of MERS includes fever, cough, and sh...