IKNOCK FASHION

The Indian fashion industry is at a very nascent stage, still maneuvering its way to build a future in fashion. With indigenous fashion as a strength for the Indian fashion designer s along with the ongoing global awareness about India's fashion and clothing style through fashion blogs , videos and social media, many fashion designer s have been able to set foot in the world markets. Organized in the 80s and 90s the fashion industry of India owes credit to veteran designers such as Rina Dhaka, Ritu Kumar, Tarun Tahiliani, Rohit Khosla, Manish Arora and many others for building a fraternity from an unorganized and scattered sector involving designers, craftsmen, artisans , and workers. Before the outbreak of COVID 19, the fashion designer s, multi-designer stores, and retailers were looking forward to a flourishing 2020 as consumers were keen on being spendthrift especially because spring and summer seasons bring along with it festivals followed by marriages in India. The fa...

ABOUT ARTISANS AND WEAVERS OF INDIA Artisans are the ones who produce artisanal products, either completely by hand, tools or even mechanical means, these are mostly produced out of raw materials from sustainable resources. Artisanal creation is something to admire for because of their utility, art, and creativity. As the man passed from the nomadic mode of collective life to the settled one, the emergence of village signified. India is a land of diversity, villages, along with a treasure trove of arts and crafts. With each passing kilometre, you’ll find a variety of heritage it has gathered through centuries of existence. The artisans and weavers from villages of the country have their own social lives and are the most hardworking, they are spread throughout the country. The rural segment accounts for 76.5% artisans. More than 58% of the artisans earn their livelihood either fully or partially through textiles, including yarns of cotton, jute, wool, and Mesta. The females i...