Can Fashion Tourism Be The New Branch Of The Indian Tourism Industry?
“A tourist sees what he has come to see”- G.K Chesterton Tourism to promote indigenous culture, sustainable fashion and hand manufacturing is not a new concept, Vietnam has been leveraging on craft villages for years now, and it has proven to be a big hit to attract tourists to that country. India is a country of diverse cultures, indigenous fashion, crafts and artisans. A unique Eastern world country such as India has many gems to recover gradually from losses. As each dig opens a new avenue to recover, so can fashion and textile industries prove to contribute to this model. While many buyers have now started to explore other countries for supplies in fashion, they are reconsidering India and are looking out for human resources here to overlook their model and supply chains. But as the tour and travel industry is witnessing a major downfall due to the current COVID 19 situation, innovative ways to showcase Indian fashion and textile industry can be focused upon at present