IKNOCK FASHION

“A tourist sees what he has come to see”- G.K Chesterton Tourism to promote indigenous culture, sustainable fashion and hand manufacturing is not a new concept, Vietnam has been leveraging on craft villages for years now, and it has proven to be a big hit to attract tourists to that country. India is a country of diverse cultures, indigenous fashion, crafts and artisans. A unique Eastern world country such as India has many gems to recover gradually from losses. As each dig opens a new avenue to recover, so can fashion and textile industries prove to contribute to this model. While many buyers have now started to explore other countries for supplies in fashion, they are reconsidering India and are looking out for human resources here to overlook their model and supply chains. But as the tour and travel industry is witnessing a major downfall due to the current COVID 19 situation, innovative ways to showcase Indian fashion and textile industry can be focused upon at present...

The fashion world , fashion designers , models, and actors altogether took their love of bikinis and lingerie beyond thoughts and brought them to the fashion industry . The initiative was taken in the summer of 1946, since then the two-piece has been causing explosions and making a statement of its own in the fashion world . Ever since its emergence, the various types of bikinis has stayed a fashion sensation along with becoming a design icon. It will be interesting to read how the name of a remote Pacific atoll, site of atom bomb testing in the late 1940s, could have become one of the most beloved garments of the summer. This enduring garment of summer is an invention of fashion design that so turned the world that it was named for a nuclear event, it even became an essential part of a cultural moment when it was first introduced, the credit entirely goes to intelligent marketing decisions made by people. Read on further to know where it all started, the beginning of bikini, to typ...

Like every other industry, the beauty industry has been severely shocked by the outbreak of Coronavirus. The first-quarter sales of the financial year 2020 have been poor, and with the widespread lockdowns all over the world, the stores are shut down. There’s no alteration in the fact that the industry is on tears currently, but there are brands that are still positive about the scenario, instead of ranting about the pandemic, they are stepping ahead and making hand sanitizers and face mask to battle against the widespread outbreak of COVID-19. Although the beauty market continues to defy gravity, they are finding ways to stay tuned with regular consumers. Beauty brands have a questionable future for some specific products, as people are considering this pandemic to be an avenge of Mother Nature, but they are still performing. The brands now know the importance of online, and post COVID they are planning to focus on online sales rather than offline store sales. Consumers in the fu...

Although the entire world is locked down currently, it’s that time of the year again where we want to apply self scrubs and do some skincare . The scrub does wonders for your skin when it comes to exfoliating and removing dead cells. It leaves your whole body silky soft and lets your skin glow .               “Scrub all worries away!” There's no denial in the fact that the secret for smooth and radiant skin lies in all-natural ingredients. It's the best time to try out all-natural ingredients scrub as we can't go out to parlors for skincare , so say goodbye to dead cells with the finest blend of all-natural beauty ingredients. Are you in the mood for a skin makeover? Read on further to know how scrubbing is essential and how it leaves your skin soft and glowing. Try these under mentioned DIY’s and witness how after every application your skin will be revived, with more glow and a vital youthful appearance. Int...

The rental clothing service holds the capacity to solve a lot of problems faced by mid-market retailers – including millennial "wardrobing." In the time where fashion trends transform in seconds and people highly live their lives on social media, consumers have a "one and done" approach to outfits. The camera has created a tendency where consumers want to adorn a look single time and then move on to the next. The fashion brands and mid-range retailers are today helping the shoppers look good in selfies and on social media. Now with the outbreak of COVID-19 , the world is worried, and considering it to be an avenge of Mother Nature, overconsumption and the disposal of unwanted clothing has become a worrying global problem, in numerous cases, clothes are unnecessarily thrown away when it could be repaired or recycled. But post-COVID leasing in fashion will be considered as an innovative business model, read on further to know-how. About Rental Fashion [caption...