IKNOCK FASHION

In the past few years, words like fashion bloggers and fashion influencers have become extremely talked about. These fashion influencers brought a revolution in the world of beauty and fashion . As now they are not entirely overpowered by magazines or newspaper editors. It's the 21st century and the fashion world is stepping up with the emergence of y , now fashion show's or event's front rows are full of fashion journalists, stylists, fashion influencers, fashion bloggers . Before diving into the influencers world, one must know who exactly influencers are?  Social media influencers are the ones who don’t really have blogs or their own platforms outside of social media. Fashion related social media influencers are paid by brands to come to attend fashion shows, designer launches, and fashion parties, the brands utilize them for marketing. The worth of a social media influencer is rooted in the number of followers they have and on who their followers are. Keepin

Today social distancing has highlighted the presence of digital channels more than ever, lockdowns have elevated digital media as the call of the hour across the entire business chain, including the beauty and fashion industry . For now, beauty and fashion brands are navigating ways to connect with consumers through various digital platforms. The outbreak of coronavirus has created fear among consumers, and they are embracing digital options for shopping, entertainment, communications with the fashion influencers , fashion world , and the beauty industry. The live streaming sessions on Instagram and creative content videos on this free app TikTok have effectively turned the beauty and fashion world into virtual meetings of consumers with beauty and fashion influencers . TikTok has exploded from nowhere to become one of the worlds most downloaded application. Read on further to know how TikTok- a moderate video-sharing app turned out to be so global? How Digitalisation Changed T