COVID 19 Impact: Zara Boosts Online Sales Over Offline Stores
As the pandemic changes the psychology of consumer behavior, fashion giants also meander their sales and branding strategies to sell the latest fashion for women , men, and kids. Zara owned by Inditex will now boost its online sales; closing down about 1200 brick and mortar stores across the globe. The fast-fashion brand in India and other parts of the globe- Europe, America, Australia, etc, Zara has given the fashion industry the latest fashion news that it is changing its strategy focusing more on online sales for showcasing its latest fashion for women over offline sales. With the closure of these stores, the store count would drop between 6000- 6700 respectively. It is expected that most of the closures would be in the European and Asian countries. PIN IT Although, during such times of layoffs, Zara has assured that the headcount would remain the same as profiles would be shifted to online selling, dispatching, and other E-Commerce sales profiles. As COVID 19