IKNOCK FASHION

Change is the only constant thing, and all of us are aware of the fact that big disasters lead to changes. Change always hums along steadily but slowly, and every time the world faces a crisis the inertial force is overcome. Unprecedented situations often develop new fears, which in turn lead to alterations inhabits. These new habits lead to a gateway for new normal, for instance, demonetization changed the way we spend and made the country more digitalized. The world is dealing with one such crisis today, the Coronavirus is sweeping through the world, putting countries, societies & communities under tremendous pressure. There are lockdowns initiated in numerous countries and social distancing is something that is enforced by the World Health Organisation. As there is no vaccination for the virus, maybe it will pass in a few months. Maybe in a year. Maybe longer. The Coronavirus May stick along but the crisis will pass. The pandemic will leave behind a new pattern of consumptio

Among the most celebrated fabric options for fashion, design, creativity, and interiors are the popular polyester . But what is polyester , where did it emerge from, where is it most found? There is no denial that polyester is a fabric, and that it carries certain specific qualities, which makes it an apt choice for clothing. There is a stigma when it comes to fashion, as this is not a natural choice such as silk, cotton, or wool but a man-made fabric. But even though it is not natural, there are a lot of perks of this fabric too, read on further to know how this man-made fabric turned to be the miracle fiber that can be worn for several days without ironing, how it turns out to be an industry, and how it became an essential part of the fashion industry ? What Is Polyester; The History Of The Fabric? British Chemist John Rex Whinfield and James Tennant Dickson[/caption] Polyester is a shortened name for a synthetic, man-made polymer, which is most commonly referred to as a

India has immense scope for expansion in the retail sector. With an increasing income bracket, infrastructural development, and movements such as digital India, the country was climbing the ladder up in retail attracting many foreign direct investments. 2019 itself saw opening up of many luxury brands such as Scentido (luxury perfumes) in the Indian subcontinent. As the internet is becoming more and more prevalent, brick and mortar stores also chose to have a presence online to expand their sales and brand themselves amongst a wider audience, reaching not just the metropolitans but also the Tier 2 and Tier 3 cities. An alarming percentage of 31 is shared by online sales in retail in India. The increasing user base expected to reach 600 million by 2021 is sure to give a hike to the same. The retail industry alone is responsible for creating about 8% of employment in the Indian economy along with contributing to about 10% in the country's GDP. In 2019, India was ranked no. 2 in

If your wardrobe is filled with clothes; most of it you don't know what to do with or how to put them into use, try upcycling and recycling them. A novel concept for the west and a culturally embedded practice for the easterners, recycling of clothes is an ancient fashion practice that is carried on in some form or another in the Indian subcontinent. While many sit, thinking about what good can this lockdown bring to them, revamping one's wardrobe, recreating, and organizing garments can be a well-utilized drill practiced indoors. As several contemplate upon what would be the future of fashion post-COVID 19 , sustainability and greener fashion is definitely one of the answers you will find in numerous I Knock Fashion's fashion blogs. Sustainable fashion or green fashion is a process in which all stages i.e., primary (production), secondary (manufacturing), and tertiary (transportation) are involved and responsible to cater to fashion in a manner that reciprocates p

The COVID-19 pandemic has severely impacted the fashion industry worth $2.5 trillion, which has further led people to a standstill along with millions of jobs put at stake. The deadly impact of COVID has decimated the fashion world , leaving the fashion market vulnerable or rudderless across the board. The planning and strategies for 2020 collections have gone in vain, an entire spring-summer collection is dead. The fashion leaders tried best to control the fall-out from what is being described in some quarters as "the ultimate Black Swan event." There is no single sector of fashion or beauty that has not been impacted by this outbreak, from the fashion media to factory workers everyone is at an equally miserable position right now. The pandemic has caused 2,05,686 deaths and 29,66,488 positive cases, although in terms of the market the ultimate severity of the pandemic remains unknown, it's quite clear that the fashion world is just at the beginning of its struggle

The COVID-19 situation has left the world shaken, as it is something the world has never experienced before. Not only has the virus turned into a global pandemic but, it has also impacted people from all walks of life and all social and economic statuses. This coronavirus situation has led to an immense impact on customer's willingness to spend money or, perhaps more accurately, their perception of spending money especially on luxury brands . The consumers are perceiving their financial situations in a controlling way, this has particularly affected the luxury fashion market. There is no doubt that despite the losses caused by pandemic the fashion industry will bounce back, but the question arises when and in what format. The luxury fashion brands post lockdown should be taking into consideration a number of elements. Introduction of luxury fashion  Cartier[/caption] “Luxury fashion is anything that is desirable and more than necessary and ordinary.” The definit