IKNOCK FASHION

In the fashion world unraveling a fabric's green credentials isn't easy, today I Knock Fashion will be briefing you about the fabric which in the post Second World War period, was considered a miracle fabric- Polyester. Today, polyester is the most common fabric in the fashion industry , but the problem is, polyester is made from non-renewable petroleum and its energy-intensive to produce, which leads us to the question of whether it's a part of sustainable fashion or not? Almost an entire season of spring/Summer fashion has gone in vain, due to the outbreak of deadly novel Coronavirus. People out there are definitely believing this to be nature's message since past so many years humans were placing too much pressure on the natural world without considering its consequences. The fashion industry alone produces 10% of all humanity’s carbon emissions and is the second-largest consumer of the world’s water supply. It’s hard to believe but 85% of all textiles go to

The COVID-19 pandemic has severely impacted the fashion industry worth $2.5 trillion, which has further led people to a standstill along with millions of jobs put at stake. The deadly impact of COVID has decimated the fashion world , leaving the fashion market vulnerable or rudderless across the board. The planning and strategies for 2020 collections have gone in vain, an entire spring-summer collection is dead. The fashion leaders tried best to control the fall-out from what is being described in some quarters as "the ultimate Black Swan event." There is no single sector of fashion or beauty that has not been impacted by this outbreak, from the fashion media to factory workers everyone is at an equally miserable position right now. The pandemic has caused 2,05,686 deaths and 29,66,488 positive cases, although in terms of the market the ultimate severity of the pandemic remains unknown, it's quite clear that the fashion world is just at the beginning of its struggle

The COVID-19 situation has left the world shaken, as it is something the world has never experienced before. Not only has the virus turned into a global pandemic but, it has also impacted people from all walks of life and all social and economic statuses. This coronavirus situation has led to an immense impact on customer's willingness to spend money or, perhaps more accurately, their perception of spending money especially on luxury brands . The consumers are perceiving their financial situations in a controlling way, this has particularly affected the luxury fashion market. There is no doubt that despite the losses caused by pandemic the fashion industry will bounce back, but the question arises when and in what format. The luxury fashion brands post lockdown should be taking into consideration a number of elements. Introduction of luxury fashion  Cartier[/caption] “Luxury fashion is anything that is desirable and more than necessary and ordinary.” The definit

Bollywood divas have always celebrated a unique fashion culture . The industry always manages to give us dressing, hair and makeup goals. In the fashion world , numerous actresses are popular for their dressing and style sense, but some of them always stand out from the rest. 2019 has been a bold and beautiful year for celebrity fashion, longtime style stars like Priyanka Chopra , Anushka Sharma, Deepika Padukone, and other Bollywood divas stepped out in some of their best looks to date. Have a look to find out if your favourite fashion celebrity is listed- Anushka Sharma  [caption id="attachment_13074" align="alignnone" width="788"] Photo Courtesy: Anushka Sharma Instagram[/caption] The phenomenal Bollywood actress at the GQ Style & Culture Awards 2019, showed us a unique way of working the yellow and black combination. Anushka threw her fans a curveball by gracing out in an unpredictable ensemble, which managed to get in the latest fashio

Today social distancing has highlighted the presence of digital channels more than ever, lockdowns have elevated digital media as the call of the hour across the entire business chain, including the beauty and fashion industry . For now, beauty and fashion brands are navigating ways to connect with consumers through various digital platforms. The outbreak of coronavirus has created fear among consumers, and they are embracing digital options for shopping, entertainment, communications with the fashion influencers , fashion world , and the beauty industry. The live streaming sessions on Instagram and creative content videos on this free app TikTok have effectively turned the beauty and fashion world into virtual meetings of consumers with beauty and fashion influencers . TikTok has exploded from nowhere to become one of the worlds most downloaded application. Read on further to know how TikTok- a moderate video-sharing app turned out to be so global? How Digitalisation Changed T

Technology is ever-growing and has gradually seeped into every facet of life. It is no more limited to entertainment, it has also forayed into the fashion world . Just like many other industries, technology has made a massive impact on the fashion industry as well, changing the way world views fashion and the business that dictates the latest fashion trends . Fashion-forward media has also become insanely popular, connecting the consumers and fashion influencers even better, defining the future of fashion . Today while taking a whirl around online fashion magazines, you never bump into the thought of how the world viewed fashion before the coming of the internet. For a long time, magazines were the primary way of the world to connect with the fashion industry . But in the past few years, a plethora of online magazines and fashion newspapers have emerged. How Print Media Enhanced The Fashion Industry?  [caption id="attachment_13031" align="alignnone" width=