IKNOCK FASHION

The COVID-19 situation has left the world shaken, as it is something the world has never experienced before. Not only has the virus turned into a global pandemic but, it has also impacted people from all walks of life and all social and economic statuses. This coronavirus situation has led to an immense impact on customer's willingness to spend money or, perhaps more accurately, their perception of spending money especially on luxury brands . The consumers are perceiving their financial situations in a controlling way, this has particularly affected the luxury fashion market. There is no doubt that despite the losses caused by pandemic the fashion industry will bounce back, but the question arises when and in what format. The luxury fashion brands post lockdown should be taking into consideration a number of elements. Introduction of luxury fashion  Cartier[/caption] “Luxury fashion is anything that is desirable and more than necessary and ordinary.” The definit

The Indian fashion industry is at a very nascent stage, still maneuvering its way to build a future in fashion. With indigenous fashion as a strength for the Indian fashion designer s along with the ongoing global awareness about India's fashion and clothing style through fashion blogs , videos and social media, many fashion designer s have been able to set foot in the world markets. Organized in the 80s and 90s the fashion industry of India owes credit to veteran designers such as Rina Dhaka, Ritu Kumar, Tarun Tahiliani, Rohit Khosla, Manish Arora and many others for building a fraternity from an unorganized and scattered sector involving designers, craftsmen, artisans , and workers. Before the outbreak of COVID 19, the fashion designer s, multi-designer stores, and retailers were looking forward to a flourishing 2020 as consumers were keen on being spendthrift especially because spring and summer seasons bring along with it festivals followed by marriages in India. The fa

Life has come to a standstill for all of us, but we must be always thankful at having enough to drink and eat with a roof over our heads. When it comes to glowing skin , staying indoors can actually be a blessing, as there is low exposure to pollution and sunlight. But as you aren’t going anywhere out and binge-watching shows, it can further lead to tired eyes and fine lines. We understand that the world has become a tough place to live in right now, while all of us are locked down at homes. Quarantine is not an easy thing to go through, but there are always two sides of the coin- either it’s acceptance or resistance. Most of you would agree with the fact that accepting it is the best way to protect everyone around. And if you look forward to uplift your mood and be productive at the same time, guess the simplest thing you can do? Since we’re locked down, why not use the time to opt for appropriate skincare with an extra dose of pampering. Let’s start with good face care, manicure

Bollywood divas have always celebrated a unique fashion culture . The industry always manages to give us dressing, hair and makeup goals. In the fashion world , numerous actresses are popular for their dressing and style sense, but some of them always stand out from the rest. 2019 has been a bold and beautiful year for celebrity fashion, longtime style stars like Priyanka Chopra , Anushka Sharma, Deepika Padukone, and other Bollywood divas stepped out in some of their best looks to date. Have a look to find out if your favourite fashion celebrity is listed- Anushka Sharma  [caption id="attachment_13074" align="alignnone" width="788"] Photo Courtesy: Anushka Sharma Instagram[/caption] The phenomenal Bollywood actress at the GQ Style & Culture Awards 2019, showed us a unique way of working the yellow and black combination. Anushka threw her fans a curveball by gracing out in an unpredictable ensemble, which managed to get in the latest fashio

Today social distancing has highlighted the presence of digital channels more than ever, lockdowns have elevated digital media as the call of the hour across the entire business chain, including the beauty and fashion industry . For now, beauty and fashion brands are navigating ways to connect with consumers through various digital platforms. The outbreak of coronavirus has created fear among consumers, and they are embracing digital options for shopping, entertainment, communications with the fashion influencers , fashion world , and the beauty industry. The live streaming sessions on Instagram and creative content videos on this free app TikTok have effectively turned the beauty and fashion world into virtual meetings of consumers with beauty and fashion influencers . TikTok has exploded from nowhere to become one of the worlds most downloaded application. Read on further to know how TikTok- a moderate video-sharing app turned out to be so global? How Digitalisation Changed T