The Ultimate Secret Of FASHION INDUSTRY OF INDIA

                   FASHION INDUSTRY OF INDIA

"Fashion is like eating, you shouldn't stick to the same menu"

Like human evolution, the fashion industry has also evolved a lot with time, it keeps on changing now and then. The world of fashion is so influential that it plays the role of as essential as water or air.

Everybody holds a different and unique definition for fashion, some prefer the old school 90s look, some like to stay updated with the trend and others just want an outfit they can feel confident in.

'For the people who hold a passion for fashion, this blog can be a real treat.'

THE JOURNEY OF INDIAN FASHION INDUSTRY

India is a country known for its diversity. Every other kilometer, there are variations in dialect, food, and clothing. The journey of the Indian fashion industry is as old as human civilization, it is sometimes easier to forget that the clothes you wear also hold some history to it.

Indus Valley Civilization

Indians have always been creative when it comes to fashion, and this can be traced from the remains of Harappan and Mohenjodaro civilizations.

People of the Indus valley civilization had access to minimum kind of fabric and the majority of they were- cotton, jute, silk, and type of wool.

During the struggle for freedom, fabric played a major role, Mahatma Gandhi started a revolution by boycotting foreign cloth and preferring 'khadi' over any other material. This small act of freedom brought people to trust in Indian cloth.

Boom Of Fashion Designers

Turning a 5-meter cloth into a gorgeous elegant "saree", what Indians do is nothing less than magic but Fashion back then in the country was not considered to be a much respectable career options.

Designers who changed the outlook of India from manufacturing to fashion

Designers like Rohit Khosla and others dared to alter people's perception about fashion by their commendable work. Khosla, England educated, worked with excellent designers in New York, chose to come back to India and start his label in 1987 and he gave a new outlook to the Indian fashion industry. The CEO of the modern Indian Couture movement is what describes him the best. It was the industry's loss that he was gone too soon. Along with Rohit, the other designers who played a major role in bringing the fashion revolution would be Sandeep Khosla and Abu Jani the co-owner of the label Abu-Jani Sandeep Khosla, Wendell Rodrick, Tarun Tahilani, Manish Arora and others.

90's Designer's On Global Level Today

With the coming of globalization, the Indian fashion industry witnessed incredible growth. The designers got the platform to set their foot on the International level, some of the designers were a huge success in taking the Indian amalgamation of culture and modernity on the global level.

Abu Jani & Sandeep Khosla- Pioneers of India's fashion industry

The popularity that Abu Jani and Sandeep Khosla holds is huge, national and international both the movie celebrities, dignitaries have opted for their ensembles. They are acclaimed Designers of Indian Lakme Fashion Week.

Late Wendell Rodricks- The Iconic Indian designer

The ace designer, writer, and activist are not just limited to fashion on-ramp, he takes out fashion for a cause, he designed police uniforms for Goa government. His revival of Kunbi saree is appreciated by the Indian Fashion Industry.

Tarun Tahilani- The couture king

In the Indian Fashion Industry, he is well known for his couture bridal gowns. The US graduated with Rohit Khosla's help inaugurated a multi-designer store in the fashion capital of India, Mumbai. He took fame mainly when his work showcased internationally from Milan to London. Thailand is also the founding member of India's official fashion week, the governing body, Fashion Design Council of India. His well-appreciated collections showcased on the International level were 'The Rubaiyat' and 'Kumbhback'.

                                              Education of fashion passed on from generations and inspired by cultures

'A designer doesn't make you perfect but makes you pretty and confident'

Fashion designing has become a much-opted career today, but it was not always considered to be a great career option in India. Thanks to Indian designers and weavers who passed on their love for fashion and techniques from one generation to another. This love for fashion led people to chose fashion as a career option and opening of different institutions.

National Institute of Fashion Technology (NIFT)

NIFT is a Fashion designing, management, and technology institute in India, established in 1986, New Delhi under the Ministry of Textiles, Government of India along with the course and faculty support from the Fashion Institute of Technology, Manhattan, New York City. Now the institute has grown up to 18 campuses and one is expected to open in Ranchi this year. NIFT offers both 4 years of the under-graduate and 2-year post-graduate program in design, management, and technology.

It has a huge contribution in giving The Indian Fashion Industry renowned designers like Manish Arora, Ritu Beri, Sabyasachi and others.

Pearl Academy

It is the other major Fashion institute in India after NIFT, Pearl Academy was established in 1993, New Delhi. With time there was the expansion on campuses. As of today, it has 6 centers in Delhi and others in Mumbai, Kolkata, Bangalore, Jaipur. It has National and International alliances both, courses are validated by Domus Academy, Milan(Italy).

Other renowned colleges for Fashion oriented courses in India are-

1. Amity School of Fashion Technology
2. JD Institute of Fashion Technology
3. Symbiosis Institute of Design
4. Army Institute of Fashion and Design
5. IMS Design and Innovation Academy

GROWTH OF FASHION COLLEGES IN INDIA

NIFT somewhere or other has given birth to the Indian Fashion Industry, it provides the country with the best designs, Technology, and marketing. It was set up in 1986, in the capital Delhi. But in less than 10 years the nation saw a major hike in Fashion and Fashion Design Technology Education with establishments of five centers at Mumbai, Calcutta, Gandhinagar, Hyderabad, and Chennai.

The year 1997 exhibited another milestone as the "Garden City" of the nation, Bangalore was also lucky enough to have a NIFT center.

Year after year NIFT increased its influence and provided the nation with the best designers. Today Fashion Designing is considered one of the most fascinating and asked career options in India.

FASHION ESTABLISHMENTS & SHOWS IN INDIA

The two leading establishments of The Indian fashion industry is Fashion Design Council Of India(FDCI)  and Lakme Fashion Week(LFW), both of them holds their fan following. According to a conversation of the designers, Reynu Taandon and Samant Chauhan with I Knock fashion(https://www.iknockfashion.com/videos/)  it can be said that the designers hold a special place for these shows as they get to showcase their latest collection at such a huge level along with an opportunity to grab more audience attention.

FASHION DESIGN COUNCIL OF INDIA

The Fashion design council of India is a not-for-profit organization that aims to expand the business of fashion in India with sustainable growth. It has over 400 members, who portray the best in the Indian Fashion Industry. These 400 members include fashion and accessory merchandisers, designers and professionals, educational institutions and corporate.

The FDCI's schedule of events includes the bi-annual India Fashion Week(pret) for Autumn-Winter in March and Spring-Summer in October. Every July, it also presents India Couture Week, the most exceptional Fashion event. All of the three events are held in New Delhi. The Council also collaborates with the Textile Ministry and the Commerce & Industry Ministry, Government of India, as well as other countries and organizations on organizing fashion- and textile-related celebrations and initiatives and creating opportunities for FDCI members across India and abroad. It aims to endorse Indian Designers to expand their brands Sustainably, on both the global and national levels.

LAKME FASHION WEEK (LFW)

The Lakme Fashion week first time took place in 1999. It is a bi-annual Fashion experience that takes place in The Fashion capital, Mumbai. The summer resort show happens in April while the Winter-Festive show takes place in August.

It mostly has National celebrities along with some international faces too. International labels also take part in the event, labels like Louis Vuitton, Dolce Gabbana, Roberto Cavalli has been a part of LFW in the past. The event also showcases the ace Indian Designers like  Manish Malhotra, Rohit Bal, Tarun Tahilani and others. The platform has been responsible for launching the career of every bride's dream designer Sabyasachi Mukherjee. Private and other fashion shows and weeks

CAREER IN FASHION INDUSTRY

If you are a real fashion enthusiast and looking forward to building a career in the industry, there are a variety of options you can opt from. Here is the lift of different career options-

1. Fashion Designing

The course has always been popular among the young, but survival only depends upon the creativity of the individual. One can always opt for fashion designing but needs to know differentiating classes from affordability when it comes to garments.

Fashion designing is a creative heads job as it demands one to think out of the box every time and put up a new collection and designs every season.

2. Creative Head for Fashion Boutique

The new generation appreciates aesthetics, they like to be groomed.

A fashion boutique has far more important today than before, boutiques are mainly places to buy garments from but today they are also a question of class.

So, the creative head of the fashion boutique plays a huge role in making the success of a boutique. They come up with attractive unique aesthetic themes and perfectly design it most impressively to gather more audiences and shoppers.

3. Fashion Bloggers

If you hold a passion for fashion and good at writing than Fashion Blogging could be the best career option for you. With the coming of social media platforms like Instagram and Facebook, this career option has become easily accessible, now all you need is creativity, knowledge of the latest garments and clothing. Use your writing skills and present your thoughts over the latest fashion trends and set some trends too.

Be critical and open-minded while representing your points over the latest collections that didn't woo you. Share your opinion, set some new trends and make good money by being a Fashion Blogger.

4. Modeling

If you got the looks and confidence to slay any outfit than modeling is the best career option for you.

You can pose as a model for the recent garments and be the face of a popular brand. The fashion industry is almost connected to the Film Industry, so there's always a chance of you landing up in Bollywood.

5. Social media marketing of fashion and clothing

Social media is ruling the fashion world. It is the best platform to represent and market all the latest trends. There are courses in particular that train you for digital or social media marketing.

If you know how to draw costumers on social media through beautiful posts and quirky taglines.

6. Fashion photography

Photography is mainly artistic science. If you have the skills of artists and a photographer, go for it and start taking your best shots.

The fashion industry is always looking for the best photographers who can click the best shots that draw the attention of viewers. The field pays well and is always in the search of new talent.

NIFT alumni hold a starting salary of INR 14-16 lakhs per annum once graduated. The institute enjoys 100% placement every year and brands come from all over the country with the purpose of recruitment.

FASHION INDUSTRY STATISTICS

According to Technopak.com, The Indian retail market is expected to demonstrate a promising year-on-year growth of 6% to reach USD 865 billion, by 2023, from the current USD 490 billion. The share of apparel in India's retail market is 8%, corresponding to a value of USD 40 billion.

The Indian Fashion Industry accounts for only 0.2% in the world market, but the industry is growing day by day.  With an increase in the knowledge of fashion, upcoming designers, boutiques and outlets, there is also increased in numbers

The fashion the industry has gone through major evolution from being seen as a manufacturer to an upcoming fashion hub today. According to fibre2fashion.com, The Indian the fashion industry is expected to reach US$ 400 million in a couple of years with a vigorous growth of over 10 percent year-on-year.