IKNOCK FASHION

Sabyasachi Mukherjee, Anita Dongre, Manish Malhotra, and many more, isn’t it a dream to glam up in their exclusive designer collections? Unlike earlier with the emergence of the concept of multi-designer stores, you don’t have to travel from one city to another for putting your hands on these designer clothes. As consumers are upstaging the standard for fashion in India, multi-designer stores are being set up with numerous designers in one single store. These multi-designer stores are full of 50–80 designers, they are set up not just with the motive of selling clothes but also, to provide the consumers contentment and exclusive experience of luxury buying. The ace designers from the fashion industry provide you with an extremely client-friendly atmosphere, and these stores have provided the fashion designers to better connect with the consumers. The multi-designer stores are eclectic and edgy and showcase the trailblazing ideas of Indian fashion. These stores have especially

Over the last few years, the fashion world has grown immensely, the fashion industry is not minor anymore. It's quite the opposite, it's vast, today fashion culture is dictating the world. Along with carving the behaviors and attitudes of the public. The industry over the years has created its dominance in the world but is highly competitive within its domain. Although the fashion world is the most creative area, it is also a stressful one especially during fashion events and fashion weeks, which is the most important time for the industry. As fashion started expanding from a fraternity to industry, many auxiliaries to support the functioning of the fashion brands and fashion designers started to emerge. Public relations in marketing and communication in fashion being one of them.  "Today, for me, PR is about the art of communicating, storytelling, creating brand moments, influencer relationships, community building, producing quality content, owning the conversa

From being a topic that should be kept secretive to becoming a bold sign of progress and freedom, lingerie in the past 200 years has come an extremely long way. Beginning with the painful corsets of the 80s to the outerwear underwear, lingerie modified by styles, latest fashion trend s, as well as the culture and climate of a place. Lingerie just like every other garment has experienced huge transformation. Along with that, what changed is the lingerie market, the buying pattern of lingerie has gone through radical changes, too. As people started opening up and globalization & liberalization hit the world, women became less conscious of revealing their bodies. Women started celebrating and embracing their feminine power, today they want their curves to be visible and enhanced in a way that makes them look more graceful and confident. Flashing your lingerie has become a fashionable trend today, hard to believe but it has always been in fashion culture reflecting the latest fash

When Cinema Seemed Repetitive, You Gave It A New Wave Forever With Us, Irrfan Khan You Shall Always Be Remembered Irrfan Khan, the versatile actor passed away at the age of 53 on 29th April 2020 at KokilabenDhirubhaiAmbani  Hospital of Mumbai. Irrfan had been battling from neuroendocrine tumors since 2018. On Tuesday, his spokesperson confirmed that the actor has been admitted to an intensive care unit (ICU) due to colon infection and is under doctor’s observation. HE was a strong soul and inspired everyone around him. He fought against the disease until his very last breath for his family and all his well-wishers. The actor left for heaven leaving behind his legacy.  About Irrfan Khan Irrfan Khan was born on January 7, 1967, in Jaipur, Rajasthan to a Muslim Pashtun family. While studying his Master's degree, in 1984 Irrfan got a scholarship at the National School of Drama (NSD) in New Delhi. He has been a part of various television serials. He made his Bollywood debut wi

Bollywood divas have always celebrated a unique fashion culture . The industry always manages to give us dressing, hair and makeup goals. In the fashion world , numerous actresses are popular for their dressing and style sense, but some of them always stand out from the rest. 2019 has been a bold and beautiful year for celebrity fashion, longtime style stars like Priyanka Chopra , Anushka Sharma, Deepika Padukone, and other Bollywood divas stepped out in some of their best looks to date. Have a look to find out if your favourite fashion celebrity is listed- Anushka Sharma  [caption id="attachment_13074" align="alignnone" width="788"] Photo Courtesy: Anushka Sharma Instagram[/caption] The phenomenal Bollywood actress at the GQ Style & Culture Awards 2019, showed us a unique way of working the yellow and black combination. Anushka threw her fans a curveball by gracing out in an unpredictable ensemble, which managed to get in the latest fashio