Trending Fashion & Luxury News Of The Week!

The coronavirus pandemic has changed the dynamics of the world and has shaken the foundation of fashion, lifestyle, and beauty industries. With the lockdown, stores are closed, and consumers are worried about their jobs further stopping them to shop for non-essential luxury items. The fashion brands, designers and influencers have paused launches by their labels, the brands are cutting back on marketing and releasing limited collections.

COVID-19 is responsible for over 16,00,000 confirmed cases worldwide and 95,718 deaths. The industry landscape is still undergoing dramatic transformation but they understand the need of the hour and the fact that no industry or brand will get through this pandemic alone, they are opening up and initiating various strategies to stay connected with their teams as well as consumers.

At this time of growing uncertainty, with brands shuttering stores and numerous people filing for unemployment, well-renowned companies like PVH are emphasising on the importance of togetherness and support. 

In tough times like this, fashion a creative industry, is providing beauty, entertainment, and inspiration for people while they are quarantined and under the stress of the future. The industry is accurately making the most of their time in lockdown and focusing on how the industry can make a change in the society, post-crisis era.

But lifestyle brands like Tommy Hilfiger are looking to foster creativity to channel its consumer's diverse perspectives and thoughts in the product lines, hence, they decided to launch their latest Sport collection.

The crisis continues to escalate leaving behind millions of people across the globe severely impacted, The Woolmark Company aimed to release a little stress away by announcing the application portal open for The 2021 International Woolmark Prize. Read on to discover the trending news.

IWC Family Initiates “Time Well-Shared”

As the global humanitarian crisis continues to escalate, the global International Watch Company(IWC) is here to set some new fashion trends, and united with their team for the launch of "Time well shared".

Florentine Ariosto Jones, the American entrepreneur and excellent watchmaker, in the year 1868 travelled from Boston to Switzerland. Florentine founded IWC in Schaffhausen, the watchmaker aimed at amalgamating modern American manufacturing methods with the craftsmanship of Swiss watchmakers to design the ultimate pocket watches of his time. He laid the foundation of the company on its out of the box engineering perspective along with establishing the production of mechanical watches in Switzerland. 

The brand with its 150 years history has maintained an image for manufacturing functional complications, specifically chronographs and calendars, which is comparatively easy for the consumers to utilize. Today the company specializes in modern engineered technical watch cases designed from advance materials, like aluminise and ceratanium. The company firmly believes in the ideology "form follows function", as their collection embodies the owner's dreams and ambitions along with his or her journey through life.

They follow sustainability in fashion, the company sources input responsibly and takes initiative to minimize any sort of impact on the environment, they create intrinsically sustainable watches which are built to pass on from generation to generation.

In this time of quarantine, IWC has launched "Time well share", to unite the knowledge, experience, time, and passion of IWC employees, partners, and brand ambassadors through a digital platform. To further know the specifications of the initiative, click on the link below- https://bit.ly/2XoEdaA

PVH Corp. Steps Forward To Support COVID-19 Relief Efforts 

Latest in fashion news, PVH Foundation whose brand portfolio includes some of the most celebrated iconic fashion brands, committed US $1M for COVID-19 relief, along with a $100,000 donation for the Coronavirus Solidarity Response fund, initiated by the UN Foundation and Swiss Philanthropy Foundation. 

One of the most celebrated lifestyle and fashion company, PVH has gained respect, name, and fame across the world. The company supports fashion brands which drive fashion-forward for good like the iconic Tommy Hilfiger, Calvin Klein, IZOD, Arrow, Van Heusen, Speedo, Warner's, Olga, and Geoffrey Beene Brands, also digital-centric True&Co. brand.

The company markets variety of goods under these and other nationally and internationally celebrated and licensed fashion brands. PVH has over 38,000 associates monitoring in over 40 countries and $9.7 billion in annual revenues.

Two of the most admired brands worldwide, Calvin Klein and Tommy Hilfiger donated products in the US and Netherlands to help healthcare worker. CK is also the founding partner and donor of Outright Action International’s COVID-19 Global LGBTIQ Emergency Fund. 

In these unprecedented circumstances, the company understands the importance of togetherness and how supporting people, communities, and industries can make a huge difference. To know about the donation in detail, click on the link below- https://bit.ly/34seKPe

Tommy Is All Set With Its Spring 2020 Tommy Sport Collection

The latest in fashion news is that one of the most admired fashion brand-Tommy Hilfiger launches their Spring 2020 Tommy Sport Collection. 

Tommy is one of the leading fashion brands integrated into the lifestyles of numerous across the globe. The brand is highly celebrated for the essence of classic American cool style. Since 1985, the lifestyle brand Tommy has been globally celebrated as it is designed and inspired by iconic pop culture and American heritage. The brands designer and his lifestyle are appreciated by an ever-optimistic vision to break conventions and to celebrate individuality.

Tommy Hilfiger succeeded to gain over the US $6.6 billion in global retail sales in 2016. It offers numerous collections, including kids, wear, men's and women's sportswear, Hilfiger Collection, Tommy Hilfiger Tailored Tommy Jeans, along with licensed Lines including bodywear, footwear, accessories, fragrance and watches. In 2010, PVH Corp. partnered with Tommy Hilfiger group and today maintains an extensive distribution network spanning 100 countries along with more than 1,800 Tommy Hilfiger retail stores. The stores are spread throughout 5 continents, including its largest global flagship store at Tommy.com.

The Spring 2020 Tommy Sport Collection got better this time with an innovative upgrade. It carries technical elements which provide a functional fit twist for today's scenario, to know in detail about their 2020 sports collection click on the link below- https://bit.ly/2VeiWh8

Applications Open For The 2021 International Woolmark Prize

The renowned International Woolmark Prize has initiated it’s h

unt for the brightest rising star of the fashion industry as it opens the applications for the 2020-2021 talent program. Woolmark Company is the global authority on wool. It has an extensive network across the fashion industry. The Woolmark Company claims assurance of best quality merino wool and is highly respected in the fashion industry. It highlights the status of Australian wool as the absolute natural fibre which is the main component of luxury apparel. This non- profit enterprise is a subsidiary of Australian wool. On behalf of 60,000 woolgrowers who fund it, the company conducts research on marketing of Australian wool with the global supply chains.

As at this time of uncertainty the fashion industry is going to change drastically, the industry is looking for new opportunities to build a better future in the market. Fashion designers are finding new ways to spread positivity for a better future in the fashion industry. They are strengthening their brands to overcome the situation. The Woolmark Company is encouraging the designers to apply for the 2020-2021’s Woolmark Prize via their online portal.

The applications will be reviewed by an Advisory Council of Industry Experts, who commit to discover and nurture the brilliant achievers of the fashion world. The council would be looking forward to the designers who are in the early stages of their careers and are promoting sustainable fashion but are not yet celebrated in the global sense. The winners and finalists will be exposed to further great opportunities in the industry.

To further know in detail about the procedure, terms and conditions, and prize and achievements, click on the following link- https://bit.ly/2wukBqt

IKF Desk (Conclusion) 

Craft and creativity is the beating heart of the fashion industry, unlike every year 2020 could not start with the fashion shows and seasons but the fashion designers are looking for ways to crystallise and convey their creative visions to the consumers. The industry is indulged in creating unique content, from window displays to the editorial shoots. In this crisis, fashion industry understands the value of connecting with the customers and the followers, they know how being authentic and personal to their audience can change the dynamics of their brand once the lockdown is over. 

I Knock Fashion feels somewhere or the other, the pandemic has brought the industry closer, making them more mindful and aware of the importance of fashion as an industry and their responsibilities. It is good to witness how big companies and fashion brands like PVH Corp, Calvin Klein, Tommy Hilfiger respectively understand the need of the hour and are stepping up by making donations. The initiative that International Watch Company came up with is commendable, as it is a good strategy to stay home yet stay connected and productive, that's how one is not going to feel the quarantine as boredom.  

The situation has made one thing crystal clear in our heads that there are two roads for the industry coming out of this, let's hope we opt for the productive one. Tommy's new Sport collection and the announcement of the International Woolmark Prize Application has turned out to be two of the best news the fashion industry has received in the past few weeks.  

How do you think the pandemic is going to change the dynamics of the fashion industry? 

Read more about the latest fashion, beauty and lifestyle news on the official website of I Knock Fashion, we appreciate your opinion, do let us know your feedback in the comment section.