IKNOCK FASHION

Over the last few years, the fashion world has grown immensely, the fashion industry is not minor anymore. It's quite the opposite, it's vast, today fashion culture is dictating the world. Along with carving the behaviors and attitudes of the public. The industry over the years has created its dominance in the world but is highly competitive within its domain. Although the fashion world is the most creative area, it is also a stressful one especially during fashion events and fashion weeks, which is the most important time for the industry. As fashion started expanding from a fraternity to industry, many auxiliaries to support the functioning of the fashion brands and fashion designers started to emerge. Public relations in marketing and communication in fashion being one of them.  "Today, for me, PR is about the art of communicating, storytelling, creating brand moments, influencer relationships, community building, producing quality content, owning the conversa

In the past few years, words like fashion bloggers and fashion influencers have become extremely talked about. These fashion influencers brought a revolution in the world of beauty and fashion . As now they are not entirely overpowered by magazines or newspaper editors. It's the 21st century and the fashion world is stepping up with the emergence of y , now fashion show's or event's front rows are full of fashion journalists, stylists, fashion influencers, fashion bloggers . Before diving into the influencers world, one must know who exactly influencers are?  Social media influencers are the ones who don’t really have blogs or their own platforms outside of social media. Fashion related social media influencers are paid by brands to come to attend fashion shows, designer launches, and fashion parties, the brands utilize them for marketing. The worth of a social media influencer is rooted in the number of followers they have and on who their followers are. Keepin

In India the fashion industry and film industry go hand in hand, Bollywood has an ever breaking connection with the fashion world creating latest fashion trends in India for women and men. This is the reason every fashion week is a mass gathering of famous fashion designers in India , patrons, buyers, models, fashion blogger s/influencers, journalists, fashion stylists and B-town celebrities posing as  showstoppers. In the past 2 decades, the Indian fashion industry has successfully created a more organized infrastructure of fashion weeks, ramp shows, and a strong team of PR managers, fashion stylist s, and choreographers. But the one thing that has stayed constant in the Indian fashion industry is the B-town celebrity showstopper and the beauty trends like smokey eye makeup they set. In India, people look forward to looking at celebrities and fashion designers in the need for wider audience reach and appeal to get the celebrities on board. They're called celebrities for

The fashion world , fashion designers , models, and actors altogether took their love of bikinis and lingerie beyond thoughts and brought them to the fashion industry . The initiative was taken in the summer of 1946, since then the two-piece has been causing explosions and making a statement of its own in the fashion world . Ever since its emergence, the various types of bikinis has stayed a fashion sensation along with becoming a design icon. It will be interesting to read how the name of a remote Pacific atoll, site of atom bomb testing in the late 1940s, could have become one of the most beloved garments of the summer. This enduring garment of summer is an invention of fashion design that so turned the world that it was named for a nuclear event, it even became an essential part of a cultural moment when it was first introduced, the credit entirely goes to intelligent marketing decisions made by people. Read on further to know where it all started, the beginning of bikini, to typ