Are Influencers A Right Fit For The Fashion Industry? Read On To Know!

In the past few years, words like fashion bloggers and fashion influencers have become extremely talked about. These fashion influencers brought a revolution in the world of beauty and fashion. As now they are not entirely overpowered by magazines or newspaper editors. It's the 21st century and the fashion world is stepping up with the emergence of y, now fashion show's or event's front rows are full of fashion journalists, stylists, fashion influencers, fashion bloggers. Before diving into the influencers world, one must know who exactly influencers are? 

Social media influencers are the ones who don’t really have blogs or their own platforms outside of social media. Fashion related social media influencers are paid by brands to come to attend fashion shows, designer launches, and fashion parties, the brands utilize them for marketing. The worth of a social media influencer is rooted in the number of followers they have and on who their followers are. Keeping influencer's social media value in the head, brands offer them to wear their clothes, accessories, use their beauty products for marketing. Social media influencers, or to be precise Instagram fashion influencers charge for every single post in which they collaborate with any certain brand. If things go pretty well for the fashion influencers, they soon become a brand in themselves, there are several Indian fashion influencers who have actually launched their own clothing collections. Let’s dive into the content and see if fashion influencers are actually a big part of the industry as fashion magazines on not. 

From Promoters To Trend Setters- Fashion Influencers Are Going Viral 

The time has long gone when the magazines and top-tier fashion editors had the final say about what's in-trend in fashion. But with the digitalization all these factors have immensely transformed, social media applications like Pinterest and Instagram have enhanced the fashion world by bringing in numerous Instagram fashion influencers and bloggers. With the advent of these applications, the social media fashion influencers have the accessibility of voicing their opinion about the fashion and beauty industry. 

A social media fashion influencer is someone with a good amount of followers online, they come up with fashion-related content that is out of the box, they hold the power to influence the opinion and purchasing behavior of consumers with their recommendations. Brands invite them to attend several events, along with that social media influencers also get the perks of exclusive trips and to wear numerous brand's clothes to showcase on social media. If the collaboration involves payment the social media influencers have to label such posts as paid or sponsored content.  

The world has stepped up as earlier, there was no such thing as social media influencers, people used to spend money in magazines and trust the fashion magazine for picking up clothes and what’s in trend. Later television and movies started playing an essential role in spreading the latest fashion trends in India and globally. As soon as the internet hit the world, fashion bloggers started writing blogs about fashion trends and styling, with the increasing audience they soon considered to monetize their contents.  

According to data published in 2017, Instagram was the social media application with the highest reach of social media influencer marketing. Click on the link below to find out how fashion influencers are breaking down the world of high-end fashion, how they are becoming entrepreneur influencers along with how they are reframing the Indian landscape- https://bit.ly/2TeDqWY

Do You Think The Influencer Industry Has A Bright Future Anymore? 

Around 10 to 12 years ago, YouTube was bombarded by videos of fashion and beauty influencers expressing what are the latest fashion trends and beauty products they usually use. With the emergence of these videos and their popularity among viewers, brands saw it as an opportunity to leverage the audiences, and they came with the concept of social media influencer marketing. But according to a recent speculated data, only 17% of influencer audience is valuable, which brings us to the question, why should brands keep doing it?

Fashion influencer's role is to persuade their followers to purchase products they are collaborating with, but in recent years it has been noticed that there are several so-called influencers, who do not carry appropriate content, but just some good pictures. It’s nice to see pretty pictures on our feeds but when it’s the only thing shoved in your face over and over again, it leaves everyone with the question- How is that doing anything for anyone? 

There are certain things that a social media influencer shouldn't do, I Knock Fashion, considering all factors and market perspectives has created a guide on how to be a good influencer in today's time. The following are some of the major points to look into but to read about them in detail, click on the link given.

1. Be a little raw on social media. 

2. Avoid buying fake followers.

3. Promote sustainable fashion rather than fast fashion. 

4. Do not give misleading information about sponsored products.

It won’t be wrong to say that social media influencers are taking a difficult look at themselves and are as turned off by what they see as some brands and most followers today. There’s no other way rather than moving forward and jumping into something new. There are limited social media influencers who are actually being validated by the industry and viewers, who honestly carry the potential to trade their likes in for cash. With all this awareness already created about recycling and how the social media influencers gain traction do you think the influencers have a bright future? Click on the link to find out the answers- https://bit.ly/2ZaDdYB

Are You Being Played By The Fashion Influencer? 

All of us are aware that before the arrival of social media influencers, fashion magazines and celebrities ruled the world with their phenomenal looks and trendy fashion tips for the common man. But now with the digitalization, it seems like the social media influencers have provided us more than we ever required when it comes to trendy looks and make-up regimes. There’s no denial in the fact that India has been transformed immensely with the entire trend culture popping up especially since the time fashion Influencer took to Facebook and Instagram. These fashion influencers have brought the fashion world so close to common man, along with their tips on early traditional to more edgy and ‘glam worthy styles’. Today all of us have resorted to taking tips from these fashion influencers at some point in our lives. The best part about the social media influencers is that they come up with effortless methods, easy on-the-go tutorials, step-by-step mini-guides to perfect your look, creates several outfits with a single piece and it keeps getting better with more technological advancements. They keep their audiences close to the heart, and the followers can get the know-how of an influencer's life with the tap of a button. Keeping all the positive things in mind there's one thing that has to be understood by the viewers clearly and that is being able to influence style change and influencing along with compelling purchase decisions are altogether two different aspects. Which brings us to the question that are you being played by the fashion influencer? 

To find out all your answers regarding this concern, click on the link https://bit.ly/2Td3eTq , and read if we know our worth or not. 

What Goes Into The Making Of A Fashion Influencer? 

The fashion industry in the past few years has been completely transformed with the advent of social media and digitalization. The social media influencers have been an ace in showing the world of fashion through their everyday activities. This has further led to major changes, the interaction with the consumer world has undergone a transformation. The consumers are no more completely dependent on magazines, fashion editors, and celebrities, they have shifted their focus towards the digital world and started trusting social media influencers for the latest fashion trends in India and globally. Talking about fashion influencers their age, where they belong to, nothing matters as long as there is originality in the content and it is out of the box. Social media influencers are taking over the industry because they connect to the viewers like no one else, it is a play in which the audience has a major role with the content delivered to them. Social media following is dependent on the creative content along with skilled fashion choices. Life of a fashion influencer is not easy as they have to deal with a lot of difficulties, they need to make space in the niche market of fashion.  

The fashion industry holds numerous career opportunities, in which a fashion influencer plays an important role in the digitized world. Being a fashion influencer and making it a profession involves the need for skills and understanding of fashion, which can either make or break the life of an influencer. A fashion influencer can live long in the industry if they are able to deliver the apt choice of fashion through their daily interactions with the consumers.  

To know all the specifications about the life of an influencer and how you can promote yourself as an influencer, click on the link- https://bit.ly/2LyLQUS

IKF Desk (Conclusion) 

The blog can be concluded by saying that fashion influencers and social media influencer marketing have taken the front seats and are driving the fashion industry according to their creative style guide making, promoting, or changing the latest fashion trends in India. Being a social media influencer opens the doors for luxurious lifestyle and fashion brands to collaborate with you, along with the perks of traveling and fame. But in return, it requires hard work and creativity to sustain in the fashion industry. A fashion influencer needs to be consistent when it comes to delivering content, staying true to the audience is another major mantra of being an ace fashion influencer. Do you have any other queries regarding how to become a brilliant fashion influencer? 

Do let us know in the comment section and stay tuned with I Knock Fashion for further fashion and beauty updates.