IKNOCK FASHION

The COVID-19 pandemic has severely impacted the fashion industry worth $2.5 trillion, which has further led people to a standstill along with millions of jobs put at stake. The deadly impact of COVID has decimated the fashion world , leaving the fashion market vulnerable or rudderless across the board. The planning and strategies for 2020 collections have gone in vain, an entire spring-summer collection is dead. The fashion leaders tried best to control the fall-out from what is being described in some quarters as "the ultimate Black Swan event." There is no single sector of fashion or beauty that has not been impacted by this outbreak, from the fashion media to factory workers everyone is at an equally miserable position right now. The pandemic has caused 2,05,686 deaths and 29,66,488 positive cases, although in terms of the market the ultimate severity of the pandemic remains unknown, it's quite clear that the fashion world is just at the beginning of its struggle

The coronavirus pandemic has changed the dynamics of the world and has shaken the foundation of fashion, lifestyle, and beauty industries. With the lockdown, stores are closed, and consumers are worried about their jobs further stopping them to shop for non-essential luxury items. The fashion brands , designers and influencers have paused launches by their labels, the brands are cutting back on marketing and releasing limited collections. COVID-19 is responsible for over 16,00,000 confirmed cases worldwide and 95,718 deaths. The industry landscape is still undergoing dramatic transformation but they understand the need of the hour and the fact that no industry or brand will get through this pandemic alone, they are opening up and initiating various strategies to stay connected with their teams as well as consumers. At this time of growing uncertainty, with brands shuttering stores and numerous people filing for unemployment, well-renowned companies like PVH are emphasising on t

Looking out for the latest fashion news? We’ve got you covered, here is all the latest fashion news you need to update yourself with. In this time of the pandemic, the world is shaken, and the only constant thought running through our mind is “If we could, we would change the way the world reacted towards COVID-19 initially”. But now that all of us are in the same boat, we need to stand united and strong, the fashion industry in this time of emergency is here to spread positivity, and smiles by their small acts of kindness.  There is no second thought in saying that due to the lockdown in several countries, the fashion industry has faced plenty of disadvantages this year. Looking at the widespread outbreak of COVID-19, the fashion world has already cancelled the June men’s fashion weeks in London, Milan, and Paris, July Haute couture shows were also cancelled, due to the travel bans and social distancing rules initiated by the government. India’s Lotus makeup India Fashion Wee