The Difference between Fashion Boutique and Fashion Label

How To Differentiate Between A Fashion Boutique And A Fashion Label

The difference between fashion labels and boutiques is differentiated by one thing: who

makes the items and who sells them! Fashion labels are made by manufacturers in their

own sets, which can include many different types and styles of clothing that are all sold

under one name, which can be found on their label. A boutique sources many different

brands of products to create their own inventory of items that are geared towards their

store’s style. A boutique can have dozens of clothing labels that they sell, while the labels

themselves only make clothing.

For instance, a store like Ogaan and Ensemble in Delhi houses several different designer

labels all over India like Lovebirds, Bodice, etc. Although these brands do have their own

stores, boutiques and other independent retailers can gain access to these exclusive

products on the boutique store’s website!

Fashion Boutique-

A boutique is actually a specialized type of retail store. It is distinct from other retail

businesses based on its more limited size, scope and inventory. When operating a retail

business, it is important to understand distinct attributes, and relative strengths and

weaknesses.

Fashion entrepreneurs ask themselves when they’re sourcing products to sell or if they are

planning to open a boutique or online shop for the first time. A boutique store has its

advantages because you either get a brick & mortar store to sell or an already established

online media presence. This gives a major head start to budding entrepreneurs and

designers. An online marketplace or a private store on the other hand needs heavy capital

investment, time and effort which may or not become a liability for the label in the future

years.

Fashion Label-

When you have a private label clothing line, you have the final say on how your product

looks before you sell it to customers because you designed it. When you make your own

private label, you alone control the design details and labels sewn on your garment.

Customers will need to come to your online shop or store to find your special product,

rather than just defaulting to Amazon or the boutique next to yours. Plus, if customers have

feedback on your products, you can actually implement their feedback into your next

production order of that piece to make it sell better.

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