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Showing posts from May, 2020

How Are Multi-Designer Stores In India Blooming?

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Sabyasachi Mukherjee, Anita Dongre, Manish Malhotra, and many more, isn’t it a dream to glam up in their exclusive designer collections? Unlike earlier with the emergence of the concept of multi-designer stores, you don’t have to travel from one city to another for putting your hands on these designer clothes. As consumers are upstaging the standard for fashion in India, multi-designer stores are being set up with numerous designers in one single store. These multi-designer stores are full of 50–80 designers, they are set up not just with the motive of selling clothes but also, to provide the consumers contentment and exclusive experience of luxury buying. The ace designers from the fashion industry provide you with an extremely client-friendly atmosphere, and these stores have provided the fashion designers to better connect with the consumers. The multi-designer stores are eclectic and edgy and showcase the trailblazing ideas of Indian fashion. These stores have especially ...

Quarantine Special: Social Media Trending Beauty Hacks!

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There’s no denying that sticking to a skincare routine is hard work especially when you’re locked down, all the high hopes for quarantine self-love sessions can become extremely difficult to complete. I Knock Fashion today is here to help you with some of the best and most trending beauty tips for girls and amazing beauty hacks. Who doesn’t enjoy a beauty hack, after all, it saves product, time, and money? Today we have gathered some of the life-changing, time-saving hacks, from contouring nose with a fork to how to aptly do butterfly makeup. So, if you’re running on money and still want curly tresses, we’ve tricks for you. The beauty industry is ruled by social media influencer marketing , needless to say, the beauty industry influencers are stepping it up to create a more relatable stream of content since currently, their followers have all the time in the world. So, we have kept an eye on the social media influencer marketing and gathered all the trending beauty hacks f...

Can Fashion Tourism Be The New Branch Of The Indian Tourism Industry?

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“A tourist sees what he has come to see”- G.K Chesterton Tourism to promote indigenous culture, sustainable fashion and hand manufacturing is not a new concept, Vietnam has been leveraging on craft villages for years now, and it has proven to be a big hit to attract tourists to that country. India is a country of diverse cultures, indigenous fashion, crafts and artisans. A unique Eastern world country such as India has many gems to recover gradually from losses. As each dig opens a new avenue to recover, so can fashion and textile industries prove to contribute to this model. While many buyers have now started to explore other countries for supplies in fashion, they are reconsidering India and are looking out for human resources here to overlook their model and supply chains. But as the tour and travel industry is witnessing a major downfall due to the current COVID 19 situation, innovative ways to showcase Indian fashion and textile industry can be focused upon at present...

Conversation With Famous Indian Fashion Designers

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I Knock Fashion engages with famous fashion designer s and mainly Indian fashion designers regularly to find the challenges of designers in the fashion industry . We are committed and focused on creating opportunities to engage our audiences with the fashion industry and to help them get new insights. Through our video interviews, we try featuring some of the most successful fashion designers and experts and look forward to them as they brief our audiences with their fashion journey and challenges. There’s no denying that lockdown is difficult to sail through, all the fashion designers out there are having a rough time, as they don’t get to attend their practicals or travel to get inspired for their new collections. The COVID-19 pandemic has put all sorts of pressure on the fashion industry be it financial or creativity.  I Knock Fashion is proud to support the Indian fashion designers for their role in taking Indian fashion to the global platform, and with this intenti...