Trending Fashion News You Must Not Miss!

The shutting down of the fashion world due to Coronavirus is giving us plenty of time for reflection. While the fashion industry is completely locked down I Knock Fashion is here to brief all the avid fashion readers about the trending fashion news of the week, to be updated with. 

The pandemic crisis has let us all sit back in homes, and quarantine, if you are one such fashion enthusiast, here is all the latest fashion world news you should catch up on to, from the fashion industries contribution in this emergency situation to your favourite designers expanding their fashion market, we've got you covered all.

The world is a little shaken with the disastrous effects of the coronavirus outbreak, but the fashion industry is here spreading a bit of positivity in your quarantine days, with the latest launches and is also taking the humour road to make your lives a lot easier. Indian fashion designers have taken proper initiatives to help out their weavers and artisans in this difficult situation, the news will definitely make you proud of the Indian fashion industry, along with this act of kindness, the second thing what caught our eyes most is how the industry is making its way to International brands connecting it with the Bollywood celebrities.

Anita Dongre Foundation To Help Battle COVID-19

The veteran Indian fashion designer, Anita Dongre recently announced a medical fund of INR 1.5 crore to take care of people who do not have medical insurance in case of medical emergencies arriving from the outbreak of the coronavirus in the country. 

The Indian fashion industry is here standing strong in unity against the widespread of the virus. It’s phenomenal to witness how the Indian fashion industry understands the value of time, the importance of being in a popular industry and taking timely precautions for themselves as well as their teams. 

The globally well-celebrated designer earned huge respect among the audience by understanding the sensitivity of the situation and taking precautionary steps for small vendors, self-employed artisans, and partners who do not own any sort of medical insurance to cover for medical emergencies occurring from the coronavirus. 

Coronavirus is spreading rapidly in the country with almost 900 plus positive cases, the government has locked down the nation for three coming weeks and asking the people to take proper precautionary steps to stay safe from the disease. Designers like Anita Dongre and Sabyasachi are not leaving their weavers alone in such difficult times. It is good to see how the Indian fashion industry is taking a stand, how the designers are taking proper responsibility for their team’s health is something commendable. 

Anita’s way of combating COVID-19 by donating INR 1.5 crore shows how the designer is aware of the fact that the people who are most certainly to be affected by this virus are small vendors, self-employed weavers and artisans. 

The House of Anita Dongre Foundation apart from making a medical fund to support all kind of medical treatments has also made sure that her brand’s direct employees, already have medical insurance in place which covers their and their family members’ health. They have gone next level by taking the initiative of extending the fund for her direct employees in case of medical emergencies. 

They have also assisted employees to answer any queries, a helpline has been set up in case of medical queries. 

The designer through her Instagram posted “Considering the swiftness of the crisis, we recognize that not many of them will have resources to cover a potential medical emergency. It is for this reason that the Anita Dongre Foundation has decided to set up a dedicated fund of Rs 15 million, to support any medical treatments arising during these troubling times”.

The designer managed to earn a lot of respect through her small act of kindness and showed what actually standing together refers to. 

To further know in detail about her contribution and thoughts on lockdown click on the link below- https://bit.ly/3atdSvE

Neeman’s With The Woolmark Company Takes The Humour Route! 

Indian fashion industry gives a lot of importance to footwear’s, recently India’s first footwear brand made shoes with Australian Merino Wool, and took for sustainable fashion tour in footwear’s. 

The Woolmark Company which is well celebrated as the fashion world’s most appreciated textile fibre brand, collaborated with the newborn Indian footwear brand Neeman’s and they partnered with the amazing Indian comedian and global face Vir Das. 

Both the brands came together to bless the fashion market with footwear which is crafted out from natural fibre, further promoting more sustainable fashion in the fashion world. 

The homegrown brand Neeman was the first footwear brand in India to use natural, biodegradable, and renewable fibre- wool.  The quality which makes the most celebrated is the promotion of sustainable fashion, all of us are aware of the fact that sustainable fashion is the need of the hour, the brand understands and implies it aptly. The eco-conscious brand is making the fashion world better by bringing sustainability and comfort. 

To grace the collection launch the brand decided to opt for a digital campaign rolled out hosting Vir Das, the global comedian appropriately used his sense of humour to spread the word about the perks of the footwear launched and how the brand is good for the environment as well. The brand stands out of the box as sustainability in footwear is not usually witnessed in traditional footwear brands. 

About the collection, Vir Das mentioned, “I am extremely glad to be a part of this association with Neeman’s and The Woolmark Company, I wish to digitally spread the message as far and wide as possible, especially regarding sustainability, which is something I feel passionate about. Neeman’s Pop of Colour collection is so young, vibrant and easy going. The shoes have a great sensibility of style and comfort, blended effortlessly thanks to the inclusion of Merino wool. I think you all should get yourselves a pair.”

The latest collection holds properties such as the use of natural fibre, are biodegradable, comfortable yet stylish, odour resistance and provides you with the facility to run sock free. 

Must be wondering where can you shop for the latest collection and what more does it offers, click on the link below to know more- https://bit.ly/33TRPMc

Label Ritu Kumar Enters The Online Middle East Market 

India’s one of the most celebrated fashion designer Ritu Kumar kept proper pace with the digitalisation and E-commerce shoppers by expanding its presence in the Middle East and making available online at Namshi.com.

The Indian fashion designerRitu Kumar since 1969 is creating excellence in the fashion world by a unique style of her own, celebrating the ancient traditions of Indians creativity and craftsmanship. Ritu is globally known for her distinctive use of colours, fabric quality, intriguing embroideries, combined with Indian culture rich aesthetics. 

The “boutique” revolutionary is what people embrace her with, her designs gracefully make a contemporary statement in a fast-changing fashion world which is further taking India towards modernity. The Indian designer is a global face since the 1970s she's been retailing in Europe apart from India.

This year Ritu gained a higher audience as she forayed into the world of sustainable fashion with the showcase of her Autumn Winter 2020 collection at the finale of Sustainable day at LakmeFashion Week 2020. 

The Label Ritu Kumar still believes in the aesthetics of Indian fashion, no matter how rapidly the fashion world is evolving according to her the country has always managed to create its own identity in this evolving world of fashion. The designs of the label are softly crafted along with a sophisticated look. 

Bringing excellent online retail experience for the region, Ritu Kumar’s collection is now available on Namshi.com, to know specifications about the launch click on the link- https://bit.ly/2vX7DkV

Fashion Giant Tommy Hilfiger Collabs With Mercedes Benz!

Tommy Hilfiger, the fashion giant recently launched its third TommyXMercedesBenzmen's collection. This spring collection of 2020 blends the brand’s classic American sportswear with the innovative technical expertise of the six-time formula one World Championships.This excellent collection was launched globally on March 2 in selected stores of Tommy Hilfiger, selected Mercedes Benz dealerships, online at tommy.com and with selected wholesale partners. The collection is a combination of values of both the brands. Collaborating with Mercedes Benz, the brand has created a new generation for Tommy's consumers.

A Tommy Hilfiger store is none less than an all in one fashion store as it has all varieties of eyewear, swimwear,  fragrances, watches, home goods, kidswear, denim collection, men's tailored clothing, women’s apparel collection and other accessories. The brand is one of the biggest  designer lifestyle group and is available worldwide to the consumers. Tommy Hilfiger is owned by PVH Corp. which is one of the biggest fashion company in the fashion world. PVH Corp. also includes brands like Calvin Klein, Van Heusen, IZOD, Arrow and others. For further details about the collection click on the link- https://bit.ly/3bxFIHb

IKF Desk (Conclusion) 

It's is good to see how the fashion world is stepping forward to help out people in this pandemic situation. The Indian fashion designer, Anita Dongre has gracefully exhibited the glory of the fashion world and showed that the Indian fashion industry is united with the world to fight against the widespread outbreak of COVID-19. 

The Indian fashion is evolving and moving towards sustainability and this is something to be proud of. The Neeman’s and Woolmark’s collaboration is an apt example of how Indian fashion is taking new heights and gaining respect in International fashion as well. 

As I Knock Fashion brings to your phone screens Trending Fashion News Of The Week, it looks forward and aims at keeping all of you fashion readers updated with the latest happening of the fashion world, stay connected for further news about the world of fashion. Do you wish to read more about fashion and its latest happenings? Feel free to comment or revert to us for the same on info@iknockfashion.com