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Wet Wipe Market: What's Real & What's Next!

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From the 1970s to today, the wet wipes have gained a lot of audiences, irrespective of age and gender they are utilized by all in their skincare. Wet wipes over the years have witnessed rapid growth across the globe. The blog will brief you about all the pros and cons of the wet wipes and how it can affect your skincare.  What are wet wipes made of? There have been considerable debates with regards to the ingredients of the skin beauty product lotion being present in wet wipes, there are very rare cases where the details about the actual fiber material present in it are available on the packaging as we see it in textile products. Wet wipes are a mixture of skin beauty product liquid/lotion on a tissue customized for varied skin types and skincare . They are made from non-woven fibers that are 10 times more absorbent than cotton. The majority of wet wipes contain fossil-based raw materials, due to minimal information provided about it on the packaging, people are not aware of

Curious Case Of Hauz Khas Village Amidst COVID-19

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Hauz Khas Village At I Knock Fashion, we were doing a story on COVID 19 and its effect on the fashion hub Hauz Khas Village , but talking and gathering information revealed much more, the question remains, a site which was once a lively market for designers, quality shopping, family gatherings and heritage walks has now turned into a local pub ground. A UNESCO heritage site, reflecting the indigenous fashion of India, Is Hauz Khas Village only hit by COVID 19 or is the situation graver at the dying designer market of this area? "The market is going down anyways because of the eateries outside, the pubs and clubs are not the best, the segment they are targeting is not the kind of clientele that we as shop owners look forward to"- Prerna, Fashion Designer , Hauz Khas Village Brief About Hauz Khas Village Possessing the architectural sensibilities of the Delhi Sultanate, the 13th century UNESCO Heritage site is an amalgamation of Medieval, British and Post British e

HOW IS SCARF EVERY WOMEN'S BEST FRIEND?

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Ever wondered how scarf became the high brow accessory of the fashion culture ?  Originated back in the time of ancient Egypt and Rome, the scarf has come a long way both in International and Indian fashion. Consider the blog as a complete piece of brief about this magical fashion accessory "Scarf".   'Scarves are a great way to express your personality' Brief history of scarves The modern scarf is originated all the way back from Ancient Egypt, it is said that the first recorded scarf was adorned by Queen Nefertiti. The queen was said to have worn a “tightly woven scarf topped with a conical headdress” in 1350 BC. Scarves back then had different significance for different people, like for the Chinese Emperor Cheng, scarves made out of clothes were utilized to mark the military ranks. They continued to play a major role and were adorned in accordance to the military rankings, the higher ranked wore silk scarves and the lower ranked soldiers wore cotton sc

How COVID 19 Is Affecting The Fashion Hub- Shahpurjat

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Shahpurjat “We cannot shut down completely and tell the workers to leave and not come from tomorrow forever, so we need to keep generating orders to give out salaries, we run families here. Hence, we have asked our staff to work from home and built a separate team to coordinate with them keeping in mind their safety and health first. ” –  Samant Chauhan , Fashion Designer,  Shahpurjat Shahpurjat  situated in South Delhi is an urban village with remnants of the Siri Fort ruins. It is a heritage site for expats with ruins of traditional havellis and fashion boutiques exhibiting the indigenous fashion of India. It is also a go to destination for the brides to be and a perfect place to find any kind of an outfit for all sorts of events. The hustling and bustling market has narrow lanes and architecture boasting of the Mughal Empire. In the 21st century many fashion designers  took rental spaces in the market due to its architectural value, existing footfall and the comparatively low

Latest International Fashion News of Last Week

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From Guess to Tommy Hilfiger, something has been going on with all these international fashion brands , latest fashion trends and collections, brand ambassador, anniversary celebrations and much more. These luxury international fashion brands have kept the spirit of 2020 alive. Amidst the COVID 19 scare they have also come to rescue and dignify the fashion culture across the globe. The latest fashion news from the international world of this month brings to you excitement, responsibility and celebrations. So don't miss and scroll further to know more. Jennifer Lopez Becomes The Brand Ambassador For Guess Watches!  One of the biggest face of fashion culture, actress Jennifer Lopez according to the latest fashion news returned as a global brand ambassador for the luxury fashion brand GUESS watches.  The luxury brand GUESS watches have celebrated the return of the incredible actress Jennifer Lopez by making her the face of the brand, the campaign highlighted the stunning coll

Is the world moving from chemical to natural perfumes?

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From the Egyptians to now the world, perfume has its significance in the fashion world, they take us back to a particular memory, and lets us relive it. Perfumes hold the strength to evoke feelings and bring back memories that we forgot we had. To understand perfume better in detail and how they play major role in skincare, we would need to start it from scratch and this blog can be a complete guide. Origin of perfumes in the world! Ancient Egyptians were the ones who first used fragrances. They availed scents in almost everything from religious ceremonies to burial preparations. The rich elites of the Egyptian society, both the genders male and female would garnish themselves with several aromas like the lily, rose, and others to glorify their status. After Egyptians came the Persians, they carried the utilization of perfume as a sign of political status. After the Greeks and Romans got acquainted with it, perfume began to be viewed as a form of art and produced i

Zee Cine Awards 2020: Top 10 celebrity looks!

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BY SONAL SINGH MARCH 20, 2020 Zee Cine Awards, initiated in 1997, is a magical celebration of style and fashion of Bollywood. The event is larger than life and is lit up and graced by all the leading Bollywood celebrities, glazed up in different fashion designer's outfits. The awards in the past have graced places across the globe such as London, Singapore, Dubai, Mauritius, Malaysia, and Macau. Zee Cine Awards 2020 was shot as a televised show without the public to avoid mass gathering due to the Coronavirus outbreak, but it left memorable footprints in our minds when it comes to celebrity outfits and their astonishing looks. I Knock Fashion has covered the top 10 celebrity looks for all you fashion fanatics. Ranveer Singh The Zee Cine awards 2020 night turned out to be magical for the phenomenal actor Ranveer Singh, as he won three major awards for categories- best actor, the song of the year and best on-screen pair for Gully Boy with Alia Bhatt. The actor wi