Latest News And Trends In The Indian Fashion Industry

In the past few years, the emerging global trends, the adaptability of new clothing styles, and the easy availability of branded fashion products have contributed immensely to the development of the Indian fashion industry. One way to categorize fashion and apparel is to classify it as formals, semi-formals, ethnic, sports, etc. The industry, on the whole, is also witnessing a new phase where slowly a shift is being seen from western clothes and brands to Indian designer wear and indigenous brands and clothing.

This transformation in the fashion industry is largely due to the income shift (with more earning members in a family) and the penetration of big brands into the Indian market. The Gen Y or millennials are more inclined towards purchasing new, trendy, and fusion clothing rather than wearing normal mundane clothes that are uniform in look and commonly found in most wardrobes.

The Indian fashion industry as a whole is witnessing a new outlook and a makeover thanks to the evolving lifestyle of the youth and their desire to find out and implement the latest trends in the market that they find through the latest new in fashion.

Many A-List Celebs of Bollywood are also making headlines when it comes to rising in the fashion industry. For instance, Kartik Aaryan becoming the new ambassador for Manyavar when previously it was Virat Kohli, Katrina Kaif launching her own beauty line Kay by Katrina, Ayushman Khurrana investing big in The Man Company, and more. Celebs are using their star power to make a dramatic change in fashion, especially in India. Stars are also one of the major sources of latest news in fashion as in Indian fashion industry looks up to celebs to know about styling, new brands and much more.

Many fashion business brands start their own blogs that deliver fashion advice, tips, and tricks to users which finds immense popularity among people because needless to say, today, everyone reads updates on industry behaviour and fashion trends and tips. Check out I Knock Fashion for the best tips and latest news  in fashion and lifestyle.

The Indian fashion industry is accepting and adapting to not only the changing demands and global styles but also differently designed clothes. Now, many people would rather wear comfortable clothing than struggle in stylish clothes. This shift in user expectations has left many brands running backwards and changing the way they design clothes. Conversely, a lot of brands are already using comfortable fabrics and still giving it a fashionable, trendy look. The greatest examples of this are indo-western clothes and dresses that are manufactured all over the country. On the other hand, custom-fit clothing is becoming widely popular because of comfort and cleanliness in silhouettes.