Sustainable Fashion Is The Way Forward!


Eco-friendly, ethical and sustainable fashion is finally on the industry's agenda - and for many brands and designers this has been a year of awakening.  While sustainable fashion is a highly debated and covered topic in the media, what is sustainable fashion? Sustainable Fashion can be defined as a movement and a process to help the fashion industry move towards ecological integrity and social justice. It’s a process to give back to the mother earth what it has given us. The idea of sustainable fashion is not limited to fashion textiles or production, but goes beyond to address the entire fashion industry. From manufactures to buyers, every can help contribute to a green future.  

While we have taken note of the issue to be addressed, its time to throw light on one of the key factors that is causing this situation. One of the biggest culprits is fast fashion. Fast fashion is the need to constantly upgrade your wardrobe with the latest fashion trends; these clothes are usually made cheap to meet the demand of the latest fashion trend . While following the latest fashion trends, is something we all enjoy, one cannot ignore the impact it has on our planet. 

Just like consumers today are more health conscious and have started adopting healthier eating habits like turning vegan, similarly they are also shifting their approach when it comes to their purchasing decisions. The consumer is now thinking about what they buy by asking themselves if it’s a piece that they will actually wear or is it just out of impulse. Hence leading to a change in consumption philosophies. 

When it comes to the brands, the goal is to create a system, which works without leaving negative footprints. Battling the larger idea of sustainable fashion, designers are creating garments that are timeless and can be styled in multiple ways. 

There are a few solutions to the problem which various brands and customers are moving towards. One of the latest fashion trends compromises of moving toward eco-friendly material like organic cotton and linen. A larger number of brands are ditching cheap synthetic fibers like polyester, nylon and spandex, which are not grown naturally. But despite this customers also need to adopt more sustainable consumption patterns. 

But if you’re looking at something easier and more instant a great way to make a contribution is to start swapping clothes, or using second hand clothes through fashion rental websites. Second hand clothes consumption makes for an extremely sustainable solution as the pieces already exits, so there is no negative impact of production. Hence in turn this leads to lower carbon footprints.

Today, sustainability is a way of doing business rather than just a concept. The brand realized that integrating social and environmental issues with business would yield long term benefits to the company.

To know about how the Indian fashion industry is contributing towards sustainable fashion head to iknockfashion.com. 





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