Linen the key to your home decor!

Today our lives are way too much dependent on social media and aesthetics, we all have once in our lives tried recreating a look in our respective homes that we encountered in a magazine or film.
If you've ever tried this, you know how disappointing the recreation can turn out to be, it leaves you with an unsightly looking room. But before you lose all the hope and conclude that you can never get an aesthetically pleasing room, you need to know there is still hope and this blog can be a one-stop for all the information about home decor and how linen can work wonders when it comes to home decor!

Let's start with, what are home decor?



Home decor or home decoration was a hot topic in the early 21st century, some television programs taught decorative paintings and basic furniture arrangements, while there were some home decorating book clubs also. Earlier home decoration was primarily a woman's game, home improvement and remodeling the interiors were done by the lady of the house. But with time, this taboo was erased as men too started involving themselves in enhancing the interiors of the house.
Home decor refers to the art and science of making an interior space more look wise pleasing and functional for its inhabitants. The term home decor refers solely to interior designing.

Home decor run on principles like-

1. BALANCING- It refers to creating a sense of equilibrium of objects within the room. It also involves the utilization of colors, texture, shape, and patterns to equalize the visual weight of the objects, it further makes the space look refreshing.

2. Proportion & scale- Next major home decor element that helps space look like a pro is proportion and scale. The proportion, in particular, refers to the ratio between one object to another, and scale is all about how an object relates to the room size.

3. Style & theme- Every place and object has its unique style or theme, like casual, contemporary, vintage, classic, modern, traditional, tropical, formal, chic or western. Whatever the place's theme is, the decor must take that into account. The home decor is going for a look that not only complements but enforces the desired theme best.

4. Details- Home decor includes close attention to the minor details as these tiny details have a significant label on the place's final look. Colors play a major role when it comes to detailing.

5. Rhythm- It is all about using patterns colors and shapes of contrasts, progression, transition, and repetition to actuate an interesting, continuous and recurring movement of visual. This lets the viewer's eyes moving around the home.

The fabric you use for home decor can make a big difference, it can work magical wonders you never thought of!

Detail about one such home decor fabric "Linen"

Linen is a Flax-based textile mainly used for homeware applications. The fabric is much similar to cotton, it is made from fibers derived from the stems of the flax plant.
Linen is well celebrated as a summer fabric, the properties it holds make it favorable for hot climate-


Cotton

1. Strong- It is a strong fiber, with a tenacity of 5.5 to 6.5 gm/den.

2. Elongation at break- The fabric Linen has an elongation at break of 2.7to 3.5%.

3. Resists to heat- The fabric is less affected than cotton by the heat. It is not affected by the sun.

4. Moisture Regain- Standard moisture regain is 10 to 12%.

5. Luster- It is brighter and slightly silky.

Also check out the blog by I Knock Fashion to know, how linen has made its way in the latest fashion trends-https://www.iknockfashion.com/have-these-handloom-fabrics-made-a-way-to-your-wardrobe/

-Where is Linen produced?

China is currently the largest producer of Linen, just like most other textiles. Linen is produced in many European countries, and Ireland, Italy, and Belgium. Linen used for homeware is produced in the United States.

How much does Linen fabric cost?

The prices of woven Linen fluctuates between $5 and $12 per yard. Linen is said to be one of the most expensive natural fibers in the world.

How Linen can be the perfect fabric for home decor?

Home decor fabrics come and go in popularity, but the one that stuck through the changes in fashion is Linen.

Linen is said to be the oldest fabric in the world, it is in use since the time of ancient Egyptians. In the past, it was used to wrapping up mummies or for weaving into armor. Linen is still a staple in everything from clothing to home decor and furnishings, the reasons are below mentioned-
Linen Fabric
1. Durability- Linen is three times as strong as cotton, in case of home decor you need a piece of fabric that is going to last for years. Linen is the perfect choice when it comes to picking tablecloths, napkins or beddings, you can wash it regularly with no fear of shrinking. The Linen bedding can be passed down through many generations.

2. Minimal care- Linen home furnishings require very little care beyond washing. They never require any sort of pressing or ironing and gives a classic elegantly wrinkled look to the linen pillowcases, duvet covers, and tablecloths.

3. Adds texture- The surface of Linen is slightly rough, it catches the light in a way that other fabrics don't. When Linen layered with other smoother fabric, it allows one to play with textures in a variety of ways. The natural linen color carries a great amount of appeal in itself.

4. Eco friendly- The fabric is known for being eco friendly, the linen flax plant is a hardy one and requires little water and chemicals to flourish. It is also anti-allergic and mildew-resistant. Linen towels are mainly popular for this reason.

Linen upholstery



Linen is popular for upholstery, it is mostly used in blends with other natural fibers to make it more resistant to wrinkling. Linen upholstery needs to be kept informed and to adult areas as it might get scratches and wrinkles. It is required to be cleaned by professionals to avoid shrinkage.

-Pros of linen upholstery


  1. It looks beautiful to the viewers and enhances the home decor.
  2. It is quite affordable.
  3. It is resistant to fading and pilling.
  4. Cons of linen upholstery
  5. It doesn't do so well in humidity.
  6. The fabric is natural gets wrinkled easily.


Where to buy the linen from?

You never need an excuse to buy linen, if you are planning on buying some luxury linen, here are the stores you can check out in the country-

1. Ultra-snob- The brand provides ultra-luxe made-to-order home furnishings and bath accessories which bear monogrammed initials. The variety includes bedding sets, bed-linen, and bathrobes.
You can order it online at Ultra-Snob.com

2. Frette- The brand was founded in 1860, it is a luxury bed, bath, and home furnishing brand.
The brand holds a rich history, of supplying linens to aristocratic families throughout Europe, as well as to the Vatican and is also the designated supplier for royal families in Italy.

You can check out the gorgeous collection at their store- Frette Total Image corner inside Ravissant, New India Centre, 17a Cooperage Road, Mumbai.

3. Fendi Casa- The Fendi Casa home collection takes Linen to next level, they stylishly customize and focus on fox, mink, sheepskin, and zibeline, used on plaids and cushions, characterized by the famous 'double-F' logo.
Where to find- Terra Sans Home Couture, Ground Fl, Paras Twin Towers (Tower B), Sector 54, Golf course road, Gurgaon.

4. Address Home- It is a trendy store that offers everything from luxe bed linen and cushions and can be coordinated with accessories such as lamps, dining pieces, glassware, flowers, and candles.
They have numerous stores across India-  Laxmi Plaza, Building No 9, Laxmi Industrial Estate, Andheri (W), Mumbai; Ogaan, Hauz Khas Village, Delhi; Road No 7, Banjara Hills, Hyderabad; Spacewise, 342 Ambujamal Street, Alwarpet, Chennai

5. House Proud- It is a complete interior decor online store, the linen range you get here is amazing from cushions, bed covers, and quilts, to bath accessories, they have some colorful rugs on offer too.
You can check out their collection online at-  House Proud.in

6. Tarun Vadehra Interiors- Since 1973 Tarun Vadehra Interiors Private Limited is creating unique interiors and finely handcrafted furniture for the Indian Domestic and World Export Market. You can check their store out- Tarun Vadehra Showroom, D-40 Defence Colony, New Delhi - 110024, India.

7. Jagdish Store- Founded in 1965, it is a chain of fine furnishing retail outlet in the heart of major cosmopolitan cities of Delhi, Kolkata and Ludhiana. The brand showcase only the most elegant upholstery fabrics, curtains, carpets, mattresses, bed linen, table linen, bath linen and more.
The collection is now available online too at- https://jagdishstore.com/about-us/

Tips on how to use linen in home decor-

Home Decor
There are many ways that linen can be utilized for home decor, and in ways that it will add texture, comfort and above all elegance to your home.  Here are some tips on how you can enhance your home decor with linen-
1. Keep a linen throw at the end of your bed.
2. Drape linen curtains to allow plenty of natural light into your room.
3. Use it for hardy, easy-care apron for the kitchen or garden.
4. You can always gift linen home furnishings to your loved ones.
Indian celebrities who do home decor with linen
Sussanne Khan
Sussanne Khan runs a Linen store line, named "The Charcoal Project", it is more of a furniture store. The little linens they offer are soft hand towels. You can visit their store- D - Mall, Veera Desai Road, Andheri (W), Mumbai
Gauri Khan
D'Decor by Gauri Khan is the world's largest maker of soft furnishing fabrics. Founded in 1999 it has evolved beyond curtains and upholstery fabrics to provide a whole range of decor categories including bed, baths, blinds, wallpapers, and rugs.
You can shop for their collection online at https://www.ddecor.com/ as well as stores across the country.
Twinkle Khanna
Actress Twinkle Khanna is one of the earliest celebrity interior designer in India. Her designing career began in 1998 as a site supervisor for a renowned Mumbai architect. In 2000 she initiated her interior designer firm and founded The White Window- a home furnishing retail store. You can check her designs at- http://thewhitewindow.co/
 
Home decor market size online/offline in India
Home Decor
The online selling of home decor products in India has gained momentum in recent years and according to data collected by technavio.com, the online home décor market in India is to grow at a CAGR of 50.42% in revenue over the period 2014-2019.
From the information gathered by hghindia.com, Indian Home Décor and Houseware markets are growing at a steady 25-30% p.a. India's domestic home textiles and home furnishings market is growing by 40% p.a and is projected to be more than US$13 billion by 2025.

This blog can be concluded by the thought that, expect linen to remain a favorite of interior designers for many years to come!

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