IKNOCK FASHION

Indian fashion has been on the radar for generations now, and we’ve all witnessed the fashion scenario here evolving, growing and getting better by the season. Ethnic or traditional Indian fashion designers are one aspect we as Indians are all aware of. But for the past few years, contemporary Indian fashion with an edge has been winning our hearts and taking over the streets and runways, settling in the hearts of youngsters and millennials alike.  Here we have a list of emerging Indian fashion designers who’ve been ruling the world with their silhouettes and style: Notebook: Fashion Designer Niharika Gupta incepted Notebook Studio just a year back in a bid to reimagine men’s workwear styles from the 19 th century for the modern-day woman. Elements like pinstripe suiting material, wide lapels, double-pleated trousers and polo T-shirts are most commonly seen in her collections.  Esse by Sahib & Sunayana: NIFT graduates and fashion ...

It’s holiday season, and Christmas celebrations have begun all over the world. While the west preps for Christmas, we in India are busy with the hustle bustle of the Indian wedding season that brings along with it. There’s no denying that with the wedding season comes an undeniable pressure of putting your most fashion foot forward. From cocktail dress, to ball gowns, indo western silhouettes and traditional Indian wear, its all about looking your gorgeous best.  The idea of looking good often means spending a large sum of money, but why not throw light on the best offers and discounts in fashion available currently. Online shopping has taken over our lives in a big way, and it’s the most convenient option to resort to at such a time.  From Christmas sales to wedding season discounts, the offers and discounts in fashion , especially when it comes to online shopping cannot go unnoticed.  When it comes to Indian wear, high- fashion website like Pernia’s Po...

Eco-friendly, ethical and sustainable fashion is finally on the industry's agenda - and for many brands and designers this has been a year of awakening.  While sustainable fashion is a highly debated and covered topic in the media, what is sustainable fashion? Sustainable Fashion can be defined as a movement and a process to help the fashion industry move towards ecological integrity and social justice. It’s a process to give back to the mother earth what it has given us. The idea of sustainable fashion is not limited to fashion textiles or production, but goes beyond to address the entire fashion industry. From manufactures to buyers, every can help contribute to a green future.   While we have taken note of the issue to be addressed, its time to throw light on one of the key factors that is causing this situation. One of the biggest culprits is fast fashion. Fast fashion is the need to constantly upgrade your wardrobe with the latest fashion trends ; these clo...

Fall brings with it a bag full of autumnal tones – think browns, beige, olive green, rust, maroon and mustard. These shades define the colour palette for fall, but every time with an upgrade. Some fashion staples like trench coats, knitwear and boots are always on the radar but new trends are constantly emerging. We’ve put together a list of the latest fashion trends for women this fall.  Pumpkin Spice  Pumpkin spice is one of falls biggest colour trends. Embrace the trend in a monotone dress paired with a trench coat of the matching shade, or opt for trouser in this shade and pair it with a crisp white for an office look.  Millennial Purple While 2018 was all about millennial pink, this time around it’s all about purple. The orchid hue is a rage this season, opt for a monotone look or add a touch of lavender to your ensemble with an iity bitty bag.  Capes Capes have been around for a while now, especially when it comes to Indian wear bu...

Fashion designers globally express their creativity through their beautiful creations, and they consider that their only job, to make their customers look and feel beautiful when they adorn their designs. The Indian fashion industry is among the well-established and most diverse one and our country has produced many known and reputed  Indian fashion designers  who compete at local and international levels both.  As we talk about these successful Indian fashion designers in detail, we also talk more about their work and their contribution to the  Indian fashion industry . Here we have shortlisted few of the many renowned  Indian   designers  who have positioned themselves well in the country: 1.Sabyasachi Mukherjee: Of course, each one of us now know who Sabyasachi is. Famously known   for designing bridal trousseau for the big stars in Bollywood like that of Priyanka Chopra, Anushka Sharma and Deepika Padukone. Sabyasachi star...

A new day brings with it multiple new stories that highlight the latest news in fashion . From who wore what and when to new brand collaborations and collection drop. The fashion industry never sleeps and something new is always brewing while some part of the world is fast asleep.  As the festival of lights just drew to a close in India, the latest news in fashion is what all the b-town celebrities wore to the Bachchan bash and Anil Kapoor’s annunal Diwali Bash. From Tara Sutaria’s sequins grey saree with a bold blouse and Ananya Panday’s neon yellow lehenga, each outfit gave us some serious fashion inspiration. Mira Kapoor’s ruffle saree was a stand out as was Kiara Advani’s orange and pink tie and dye lehenga. One of the latest in fashion is undoubtedly, studded blouse with a high dose of sequins and shimmer.  In other news, home décor brand, Goodearth recently celebrated their 10 th anniversary. Owing to the latest fashion trends in Indian and ethnic wear. T...

In the past few years, the emerging global trends, the adaptability of new clothing styles, and the easy availability of branded fashion products have contributed immensely to the development of the Indian fashion industry . One way to categorize fashion and apparel is to classify it as formals, semi-formals, ethnic, sports, etc. The industry, on the whole, is also witnessing a new phase where slowly a shift is being seen from western clothes and brands to Indian designer wear and indigenous brands and clothing. This transformation in the fashion industry is largely due to the income shift (with more earning members in a family) and the penetration of big brands into the Indian market. The Gen Y or millennials are more inclined towards purchasing new, trendy, and fusion clothing rather than wearing normal mundane clothes that are uniform in look and commonly found in most wardrobes. The Indian fashion industry as a whole is witnessing a new outlook and a makeover thanks to ...

From Paris and Milan to London and New York, the newest and latest fashion trends take to the runway and the streets and trickle down to us commoners where we experiment with our creative fashion abilities and turn into fashion stylists overnight! Be it the models and muse, celebrities and Hollywood/Bollywood A-listers, each one of them debuts the latest in fashion and beauty which inspires us to adorn the top fashion trends of the season.  Here are a few you need to know about this year: 1.    The Athleisure look: Athleisure’s latest offering as a trend in fashion is unexpected yet stylish.Especially with the bike shorts + blazer tend kicking in, many style-savvy fashion mongers are sporting the look effortlessly this month. While it may not be appropriate for the office or the gym, the look is perfect for street style or a casual outing with folks, maybe a trip to the grocery store.  2.       Puffy shoulders and sleeves: Thi...

With every new season comes an array of new trends. From new colours, genres and silhouettes there’s a fresh take on fashion. Many a time we even see the resurgence of old fashion trends with a design upgrade. But when it comes to the women’s fashion there’s a plethora of choices to stay on trend. As the global fashion weeks draw to a close, we can say that some fashion trends are surely going to be big when it comes to women’s fashion. While the runway showcases what’s coming next in fashion, street style spotting as these events display what’s on-trend right now. Overview of Women's Fashion Yellow, pleats, animal prints, oversized clothing, and genderless silhouettes are just a few to name from the wide variety of women’s fashion trends. A favourite street style silhouette is biker shorts with a blazer . With athleisure on its peak, women’s fashion in this genre has seen a constant update. Offering a refreshing blend of sportswear and sharp tailoring, the loo...

The socially conscious and green fashion trends are making big waves in the industry! From relatively small, unknown designers to big-named companies like American Apparel and Levi's, the key players in the fashion industry are making strides toward global awareness. Green Strategy states the meaning of ‘ Sustainable Fashion ’ in the simplest possible way – ‘Sustainable fashion can be defined as clothing, shoes, accessories and more that are manufactured, marketed and used in the most conscious manner possible, taking into consideration both environmental and socio-economic aspects. In complete functioning, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.’ In the list below, we talk about the fashion trends in the sustainable sector: The Capsule Wardrobe: ...